Brandwave

Toast vs Verifone:Which is more popular?

In September 2026, Verifone had more branded searches than Toast among POS terminal brands worldwide. Verifone had about 90,800 branded searches, while Toast had 41,500. Verifone made up 19.5% of all POS terminal brand searches we track, and Toast accounted for 8.9%. When we asked ChatGPT and Google AI Overviews about POS terminal brands, Toast appeared in three of the four answers and Verifone in one. Toast was mentioned before Verifone in every answer.

Among POS terminal brands worldwide in September 2026

Who do people search for more?

Verifone, about 2 searches for every 1 for Toast

Verifone 90.8K searchesToast 41.5K searches

Who does AI mention more?

Toast, mentioned in 3 of 4 answers, Verifone in 1

Toast in 3 of 4Verifone in 1 of 4

Who does AI recommend more?

Toast, named ahead of Verifone in every answer

Toast first in 3Verifone never first

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Top POS terminal brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Toast was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Verifone was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Toast was listed before Verifone in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Square1st
  2. Clover2nd
  3. Toast3rd
  4. Shopify POS4th
  5. Lightspeed5th
  6. Verifone6th
  7. Ingenico7th
  8. Adyen–
  9. Newland–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Square4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Toast3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Clover3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Shopify POS3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Verifone1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ingenico1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lightspeed1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Adyen0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Newland0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about POS terminal brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Toast or Verifone more popular in search?

This chart shows how often people search Google for Toast and Verifone by name. Each line represents a brand's share of searches for all nine POS terminal brands we track, month by month, from English-language searches worldwide.

Toast and Verifone among POS terminal brands worldwide, by month

Share of searches by month for Verifone, Toast. The figures are in the table below the chart.

View monthly share of searches table
MonthAdyenVerifoneToastNewlandCloverIngenicoLightspeedShopify POSSquare
Oct 202533.6%15%10%9.9%8.7%8.1%9%5.4%0.03%
Nov 202531.1%16.9%9.3%9.2%9.1%9.2%9%6.1%0.02%
Dec 202536.2%16.1%9%10.7%7.3%8.8%7.1%4.8%0.02%
Jan 202632.9%17.9%9.8%9.7%8.6%8%7.6%5.3%0.02%
Feb 202638.7%17.3%9.2%7.7%8.4%6.3%7.3%5.2%0.02%
Mar 202631.5%20.8%9.5%7.6%9.2%7.6%8.8%5.1%0.03%
Apr 202633.3%18%10%8%8.9%8%8.4%5.4%0.02%
May 202632.5%21.5%9.7%7.9%8.5%6.4%8.1%5.3%0.03%
Jun 202637.4%20.3%9%7.5%8.1%6.1%6.6%5%0.03%
Jul 202629.4%23.6%9.2%8.7%9%7.1%7.2%5.8%0.02%
Aug 202634.1%22.4%8.5%8.2%8.5%6.7%7.8%3.7%0.02%
Sep 202636.1%19.5%8.9%8.7%8.6%7.1%7%3.9%0.03%

How has the Toast and Verifone comparison changed over the last 12 months?

3 findings
  • Verifone was ahead of Toast in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Toast’s share of searches among POS terminal brands worldwide moved from 10% to 8.9%, and its estimated monthly branded searches moved from 49.9K to 41.5K.
  • Across the 12 months ending September 2026, Verifone’s share of searches among POS terminal brands worldwide moved from 15% to 19.5%, and its estimated monthly branded searches moved from 74.6K to 90.8K.

How did search popularity change for POS terminal brands worldwide in September 2026?

2 changes

  1. In September 2026, Verifone lost share of searches among POS terminal brands worldwide, from 22.4% to 19.5%.

  2. Estimated monthly branded searches for Toast worldwide fell 16.7% over 12 measured months, from 49.9K to 41.5K in September 2026.

How are branded searches counted?

29 search terms

Brandwave collects information about searches that people make online using Toast’s and Verifone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Toast

27 branded search terms

  • handheld toast pos
  • pos toast
  • pos toast system
  • pos toasttab
  • toast point of sale
  • toast point of sale system
  • toast pos
  • toast pos app
  • toast pos company
  • toast pos demo
  • toast pos fees
  • toast pos handheld
  • toast pos hardware
  • toast pos kiosk
  • toast pos menu
  • toast pos printer
  • toast pos restaurant
  • toast pos sales
  • toast pos screen
  • toast pos software
  • toast pos system
  • toast pos systems
  • toast pos terminal
  • toast pos training
  • toast restaurant pos
  • toast tab pos
  • toasttab pos

Verifone

2 branded search terms

  • verifone
  • verifone eftpos

How the Brand Demand Index is measured

Other head-to-heads among POS terminal brands

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