Brandwave

Adyen vs Toast:Which is more popular?

In September 2026, Adyen had more branded searches than Toast among POS terminal brands worldwide. Adyen had about 168,000 branded searches, while Toast had 41,500. Adyen made up 36.1% of all POS terminal brand searches we track, and Toast accounted for 8.9%. When we asked ChatGPT and Google AI Overviews about POS terminal brands, Toast appeared in three of the four answers and Adyen in none.

Among POS terminal brands worldwide in September 2026

Who do people search for more?

Adyen, about 4 searches for every 1 for Toast

Adyen 168K searchesToast 41.5K searches

Who does AI mention more?

Toast, mentioned in 3 of 4 answers, Adyen in 0

Toast in 3 of 4Adyen in 0 of 4

Who does AI recommend more?

Toast, the only one of the two named

Toast first in 3Adyen never named

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Top POS terminal brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Toast was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Adyen did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Square1st
  2. Clover2nd
  3. Toast3rd
  4. Shopify POS4th
  5. Lightspeed5th
  6. Verifone6th
  7. Ingenico7th
  8. Adyen–
  9. Newland–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Square4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Toast3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Clover3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Shopify POS3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Verifone1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ingenico1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lightspeed1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Adyen0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Newland0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about POS terminal brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Adyen or Toast more popular in search?

This chart shows how often people search Google for Adyen and Toast by name. Each line represents a brand's share of searches for all nine POS terminal brands we track, month by month, from English-language searches worldwide.

Adyen and Toast among POS terminal brands worldwide, by month

Share of searches by month for Adyen, Toast. The figures are in the table below the chart.

View monthly share of searches table
MonthAdyenVerifoneToastNewlandCloverIngenicoLightspeedShopify POSSquare
Oct 202533.6%15%10%9.9%8.7%8.1%9%5.4%0.03%
Nov 202531.1%16.9%9.3%9.2%9.1%9.2%9%6.1%0.02%
Dec 202536.2%16.1%9%10.7%7.3%8.8%7.1%4.8%0.02%
Jan 202632.9%17.9%9.8%9.7%8.6%8%7.6%5.3%0.02%
Feb 202638.7%17.3%9.2%7.7%8.4%6.3%7.3%5.2%0.02%
Mar 202631.5%20.8%9.5%7.6%9.2%7.6%8.8%5.1%0.03%
Apr 202633.3%18%10%8%8.9%8%8.4%5.4%0.02%
May 202632.5%21.5%9.7%7.9%8.5%6.4%8.1%5.3%0.03%
Jun 202637.4%20.3%9%7.5%8.1%6.1%6.6%5%0.03%
Jul 202629.4%23.6%9.2%8.7%9%7.1%7.2%5.8%0.02%
Aug 202634.1%22.4%8.5%8.2%8.5%6.7%7.8%3.7%0.02%
Sep 202636.1%19.5%8.9%8.7%8.6%7.1%7%3.9%0.03%

How has the Adyen and Toast comparison changed over the last 12 months?

3 findings
  • Adyen was ahead of Toast in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Adyen’s share of searches among POS terminal brands worldwide moved from 33.6% to 36.1%, and its estimated monthly branded searches moved from 167K to 168K.
  • Across the 12 months ending September 2026, Toast’s share of searches among POS terminal brands worldwide moved from 10% to 8.9%, and its estimated monthly branded searches moved from 49.9K to 41.5K.

How did search popularity change for POS terminal brands worldwide in September 2026?

2 changes

  1. In September 2026, Adyen gained share of searches among POS terminal brands worldwide, from 34.1% to 36.1%.

  2. Estimated monthly branded searches for Toast worldwide fell 16.7% over 12 measured months, from 49.9K to 41.5K in September 2026.

How are branded searches counted?

44 search terms

Brandwave collects information about searches that people make online using Adyen’s and Toast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adyen

17 branded search terms

  • adyen
  • adyen checkout
  • adyen for platform
  • adyen for platforms
  • adyen pay
  • adyen payment
  • adyen payment gateways
  • adyen payment method
  • adyen payment platform
  • adyen payment processor
  • adyen terminal
  • adyen terminals
  • checkout adyen
  • payment adyen
  • payment gateway adyen
  • payment method adyen
  • payment methods adyen

Toast

27 branded search terms

  • handheld toast pos
  • pos toast
  • pos toast system
  • pos toasttab
  • toast point of sale
  • toast point of sale system
  • toast pos
  • toast pos app
  • toast pos company
  • toast pos demo
  • toast pos fees
  • toast pos handheld
  • toast pos hardware
  • toast pos kiosk
  • toast pos menu
  • toast pos printer
  • toast pos restaurant
  • toast pos sales
  • toast pos screen
  • toast pos software
  • toast pos system
  • toast pos systems
  • toast pos terminal
  • toast pos training
  • toast restaurant pos
  • toast tab pos
  • toasttab pos

How the Brand Demand Index is measured

Other head-to-heads among POS terminal brands

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