Brandwave

Brass Monkey vs Engel:Which is searched more?

In September 2026, Engel had more branded searches than Brass Monkey among portable fridge brands worldwide. Engel was estimated to have 150K branded searches compared to Brass Monkey’s 145K, and held a 36.1% Share of Search versus Brass Monkey’s 34.9%. These are worldwide searches for English-language branded terms.

Share of Search among portable fridge brands worldwide in September 2026Which is more popular in search, Brass Monkey or Engel?
Brass Monkey34.9%145K searches
vs
Engel36.1%150K searches

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Which is more popular in search, Brass Monkey or Engel?

Compare the portable fridge brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Brass Monkey and Engel among portable fridge brands worldwide, by month

Share of Search by month for Engel, Brass Monkey. The figures are in the table below the chart.

View monthly share of search table
MonthEngelBrass MonkeyDometicEvaKool
Oct 202538.3%34%26.6%1%
Nov 202544.6%32.5%21.8%1.2%
Dec 202550.3%31.7%16.9%1.1%
Jan 202644.3%32.8%21.7%1.2%
Feb 202639.1%33.4%26.3%1.2%
Mar 202635.5%35.1%28.3%1.1%
Apr 202635.1%35.2%28.6%1.1%
May 202633.9%32.6%32.5%1%
Jun 202632.4%36.3%30.1%1.1%
Jul 202630.1%36.6%31.9%1.4%
Aug 202634.5%32.2%32.1%1.2%
Sep 202636.1%34.9%28%1.1%

How has the Brass Monkey and Engel comparison changed over the last 12 months?

  • The lead changed hands 4 times in the 12 months ending September 2026: Brass Monkey took it in April 2026, Engel took it in May 2026, Brass Monkey took it in June 2026, Engel took it in August 2026.
  • Across the 12 months ending September 2026, Brass Monkey’s estimated Share of Search among portable fridge brands worldwide moved from 34% to 34.9%, and its estimated monthly branded searches moved from 147K to 145K.
  • Across the 12 months ending September 2026, Engel’s estimated Share of Search among portable fridge brands worldwide moved from 38.3% to 36.1%, and its estimated monthly branded searches moved from 166K to 150K.

How did search popularity change for portable fridge brands worldwide in September 2026?

  1. In September 2026, Brass Monkey gained estimated Share of Search among portable fridge brands worldwide, from 32.2% to 34.9%.

  2. In September 2026, Engel gained estimated Share of Search among portable fridge brands worldwide, from 34.5% to 36.1%.

Other head-to-heads among portable fridge brands

How each brand is measured

Brandwave collects information about searches that people make online using Brass Monkey’s and Engel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Brass Monkey

2 branded search terms

  • brass monkey
  • brass monkey fridge

Engel

4 branded search terms

  • engel
  • engel cooler
  • engel esky
  • engel fridge

How the Brand Demand Index is measured

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