Hayward vs Waterco:Which is more popular?
In September 2026, Waterco had more branded searches than Hayward among pool pump brands worldwide. Waterco had about 74,000 branded searches, while Hayward had 2,900. Waterco made up 52.9% of all pool pump brand searches we track, and Hayward accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about pool pump brands, Hayward appeared in four of the five answers and Waterco in none.
Who do people search for more?
Waterco, about 26 searches for every 1 for Hayward
Who does AI mention more?
Hayward, mentioned in 4 of 5 answers, Waterco in 0
Who does AI recommend more?
Hayward, the only one of the two named
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Top pool pump brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hayward was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Waterco did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Pentair4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Hayward4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jandy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Waterco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Davey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Zodiac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pool pump brands
5 answers
Asked ChatGPT
“Which pool pump brand should I buy?”
Asked ChatGPT
“What are the best pool pump brands?”
Asked ChatGPT
“What's the best pool pump brand for circulate pool water?”
Searched Google, AI Overview
“swimming pool pump”
Searched Google, AI Overview
“pool pump for above ground pool”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Hayward or Waterco more popular in search?
This chart shows how often people search Google for Hayward and Waterco by name. Each line represents a brand's share of searches for all six pool pump brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Waterco, Hayward. The figures are in the table below the chart.
View monthly share of searches table
| Month | Waterco | Pentair | Jandy | Davey | Hayward | Zodiac |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.4% | 35.7% | 4.8% | 3.2% | 2.1% | 0.94% |
| Nov 2025 | 54% | 36.1% | 3.9% | 3.2% | 1.8% | 0.95% |
| Dec 2025 | 57.6% | 31.5% | 5.1% | 3.4% | 1.5% | 0.78% |
| Jan 2026 | 53.1% | 35.5% | 4.7% | 3.9% | 2.1% | 0.72% |
| Feb 2026 | 54.1% | 36.2% | 4% | 3.2% | 1.8% | 0.73% |
| Mar 2026 | 53.7% | 35.9% | 4.8% | 2.1% | 2.6% | 0.77% |
| Apr 2026 | 48.6% | 39.8% | 5.3% | 2.4% | 2.9% | 1.1% |
| May 2026 | 47.8% | 39.1% | 5.2% | 2.3% | 4.3% | 1.2% |
| Jun 2026 | 47.7% | 39% | 5.2% | 2.3% | 4.3% | 1.5% |
| Jul 2026 | 48.2% | 39.4% | 5.3% | 2.3% | 3.5% | 1.2% |
| Aug 2026 | 53.9% | 36% | 4.8% | 2.1% | 2.1% | 0.95% |
| Sep 2026 | 52.9% | 35.4% | 5.8% | 3.1% | 2.1% | 0.71% |
How has the Hayward and Waterco comparison changed over the last 12 months?
3 findings
- Waterco was ahead of Hayward in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hayward’s share of searches among pool pump brands worldwide held steady at 2.1%, and its estimated monthly branded searches held steady at 2.9K.
- Across the 12 months ending September 2026, Waterco’s share of searches among pool pump brands worldwide moved from 53.4% to 52.9%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for pool pump brands worldwide in September 2026?
2 changes
In September 2026, Waterco lost share of searches among pool pump brands worldwide, from 53.9% to 52.9%.
Hayward’s share of searches among pool pump brands worldwide has lost ground for 3 months in a row, from 4.3% to 2.1% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hayward’s and Waterco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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