Brandwave

Aruba vs NETGEAR:Which is searched more?

In September 2026, NETGEAR had more branded searches than Aruba among poe switch brands worldwide. NETGEAR was estimated to have 135K branded searches compared to Aruba’s 18.1K, and held a 22.4% Share of Search versus Aruba’s 3%. These are worldwide searches for English-language branded terms.

Share of Search among poe switch brands worldwide in September 2026Which is more popular in search, Aruba or NETGEAR?
Aruba3%18.1K searches
vs
NETGEAR22.4%135K searches

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Which is more popular in search, Aruba or NETGEAR?

Compare the poe switch brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Aruba and NETGEAR among poe switch brands worldwide, by month

Share of Search by month for NETGEAR, Aruba. The figures are in the table below the chart.

View monthly share of search table
MonthUbiquitiNETGEARAruba
Oct 202574.6%22.4%3%
Nov 202575%22.5%2.5%
Dec 202575%22.5%2.5%
Jan 202674.6%22.4%3%
Feb 202674.6%22.4%3%
Mar 202675%22.5%2.5%
Apr 202674.6%22.4%3%
May 202674.6%22.4%3%
Jun 202675%22.5%2.5%
Jul 202675%22.5%2.5%
Aug 202675%22.5%2.5%
Sep 202674.6%22.4%3%

How has the Aruba and NETGEAR comparison changed over the last 12 months?

  • NETGEAR was ahead of Aruba in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Aruba’s estimated Share of Search among poe switch brands worldwide held steady at 3%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
  • Across the 12 months ending September 2026, NETGEAR’s estimated Share of Search among poe switch brands worldwide held steady at 22.4%, and its estimated monthly branded searches moved from 165K to 135K.

How did search popularity change for poe switch brands worldwide in September 2026?

  1. In September 2026, Aruba gained estimated Share of Search among poe switch brands worldwide, from 2.5% to 3%.

  2. Estimated monthly branded searches for NETGEAR worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

Other head-to-heads among poe switch brands

How each brand is measured

Brandwave collects information about searches that people make online using Aruba’s and NETGEAR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aruba

1 branded search term

  • aruba networks

NETGEAR

1 branded search term

  • netgear

How the Brand Demand Index is measured

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