Ford vs Toyota:Which is more popular by branded search?
In August 2026, Toyota had more branded searches than Ford among pickup truck brands worldwide. Toyota was estimated to have 11.1M branded searches compared to Ford’s 4.1M, and held a 52% Share of Search versus Ford’s 19.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ford or Toyota?
Compare the pickup truck brands drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Toyota, Ford. The figures are in the table below the chart.
View monthly share of search table
| Month | Toyota | Ford | Chevrolet | GMC | Isuzu | RAM |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.9% | 22.5% | 15.1% | 6.7% | 3% | 2.8% |
| Nov 2025 | 49.9% | 22.5% | 15.1% | 6.7% | 3% | 2.8% |
| Dec 2025 | 49.9% | 22.5% | 15.1% | 6.7% | 3% | 2.8% |
| Jan 2026 | 54.7% | 20.1% | 13.5% | 6% | 2.7% | 3% |
| Feb 2026 | 53.6% | 19.7% | 13.2% | 7.2% | 3.2% | 3% |
| Mar 2026 | 49.8% | 22.4% | 15% | 6.7% | 3% | 3% |
| Apr 2026 | 52.3% | 19.3% | 15.8% | 7.1% | 2.6% | 2.9% |
| May 2026 | 52.2% | 19.2% | 15.8% | 7.1% | 2.6% | 3.1% |
| Jun 2026 | 54.3% | 20% | 13.4% | 6% | 2.7% | 3.6% |
| Jul 2026 | 54.5% | 20.1% | 13.5% | 6% | 2.7% | 3.3% |
| Aug 2026 | 52% | 19.2% | 15.7% | 7% | 3.2% | 2.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the Ford and Toyota comparison changed over the last 12 months?
3 findings
- Toyota was ahead of Ford in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ford’s estimated Share of Search among pickup truck brands worldwide moved from 22.5% to 19.2%, and its estimated monthly branded searches moved from 5M to 4.1M.
- Across the 11 months ending August 2026, Toyota’s estimated Share of Search among pickup truck brands worldwide moved from 49.9% to 52%, and its estimated monthly branded searches held steady at 11.1M.
How did search popularity change for pickup truck brands worldwide in August 2026?
2 changes
In August 2026, Toyota lost estimated Share of Search among pickup truck brands worldwide, from 54.5% to 52%.
In August 2026, Ford lost estimated Share of Search among pickup truck brands worldwide, from 20.1% to 19.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Ford’s and Toyota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.