Brandwave

Franklin vs Selkirk:Which is searched more?

In September 2026, Franklin had more branded searches than Selkirk among pickleball brands worldwide. Franklin was estimated to have 9.9K branded searches compared to Selkirk’s 8.1K, and held an 18.1% Share of Search versus Selkirk’s 14.8%. These are worldwide searches for English-language branded terms.

Share of Search among pickleball brands worldwide in September 2026Which is more popular in search, Franklin or Selkirk?
Franklin18.1%9.9K searches
vs
Selkirk14.8%8.1K searches

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Which is more popular in search, Franklin or Selkirk?

Compare the pickleball brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Franklin and Selkirk among pickleball brands worldwide, by month

Share of Search by month for Franklin, Selkirk. The figures are in the table below the chart.

View monthly share of search table
MonthSix ZeroJOOLAFranklinSelkirkOnix
Oct 202525.3%25.3%20.7%13.8%14.9%
Nov 202528.5%28.5%19.1%12.7%11.3%
Dec 202521.6%26.4%21.6%17.7%12.8%
Jan 202619.1%19.1%28.6%19.1%14%
Feb 202620.7%25.4%20.7%20.7%12.4%
Mar 202621.2%25.9%21.2%21.2%10.4%
Apr 202620.1%30%20.1%20.1%9.8%
May 202623.5%28.7%19.2%19.2%9.4%
Jun 202630.8%30.8%16.8%13.7%8%
Jul 202629.8%29.8%16.3%16.3%7.7%
Aug 202632.5%26.5%17.8%14.5%8.7%
Sep 202633.1%27%18.1%14.8%7%

How has the Franklin and Selkirk comparison changed over the last 12 months?

  • Franklin was ahead of Selkirk in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Franklin’s estimated Share of Search among pickleball brands worldwide moved from 20.7% to 18.1%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
  • Across the 12 months ending September 2026, Selkirk’s estimated Share of Search among pickleball brands worldwide moved from 13.8% to 14.8%, and its estimated monthly branded searches moved from 5.4K to 8.1K.

How did search popularity change for pickleball brands worldwide in September 2026?

  1. Estimated monthly branded searches for Selkirk worldwide rose 50% over 12 measured months, from 5.4K to 8.1K in September 2026.

  2. Estimated monthly branded searches for Franklin worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.

Other head-to-heads among pickleball brands

How each brand is measured

Brandwave collects information about searches that people make online using Franklin’s and Selkirk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Franklin

1 branded search term

  • franklin pickleball

Selkirk

1 branded search term

  • selkirk pickleball

How the Brand Demand Index is measured

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