JOOLA vs Selkirk:Which is searched more?
In September 2026, JOOLA had more branded searches than Selkirk among pickleball brands worldwide. JOOLA was estimated to have 14.8K branded searches compared to Selkirk’s 8.1K, and held a 27% Share of Search versus Selkirk’s 14.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, JOOLA or Selkirk?
Compare the pickleball brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for JOOLA, Selkirk. The figures are in the table below the chart.
View monthly share of search table
| Month | Six Zero | JOOLA | Franklin | Selkirk | Onix |
|---|---|---|---|---|---|
| Oct 2025 | 25.3% | 25.3% | 20.7% | 13.8% | 14.9% |
| Nov 2025 | 28.5% | 28.5% | 19.1% | 12.7% | 11.3% |
| Dec 2025 | 21.6% | 26.4% | 21.6% | 17.7% | 12.8% |
| Jan 2026 | 19.1% | 19.1% | 28.6% | 19.1% | 14% |
| Feb 2026 | 20.7% | 25.4% | 20.7% | 20.7% | 12.4% |
| Mar 2026 | 21.2% | 25.9% | 21.2% | 21.2% | 10.4% |
| Apr 2026 | 20.1% | 30% | 20.1% | 20.1% | 9.8% |
| May 2026 | 23.5% | 28.7% | 19.2% | 19.2% | 9.4% |
| Jun 2026 | 30.8% | 30.8% | 16.8% | 13.7% | 8% |
| Jul 2026 | 29.8% | 29.8% | 16.3% | 16.3% | 7.7% |
| Aug 2026 | 32.5% | 26.5% | 17.8% | 14.5% | 8.7% |
| Sep 2026 | 33.1% | 27% | 18.1% | 14.8% | 7% |
How has the JOOLA and Selkirk comparison changed over the last 12 months?
3 findings
- JOOLA was ahead of Selkirk in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, JOOLA’s estimated Share of Search among pickleball brands worldwide moved from 25.3% to 27%, and its estimated monthly branded searches moved from 9.9K to 14.8K.
- Across the 12 months ending September 2026, Selkirk’s estimated Share of Search among pickleball brands worldwide moved from 13.8% to 14.8%, and its estimated monthly branded searches moved from 5.4K to 8.1K.
How did search popularity change for pickleball brands worldwide in September 2026?
2 changes
Other head-to-heads among pickleball brands
How each brand is measured
Brandwave collects information about searches that people make online using JOOLA’s and Selkirk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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