Brandwave

Franklin vs Selkirk:Which is searched more?

In September 2026, Franklin had more branded searches than Selkirk among pickleball balls brands worldwide. Franklin was estimated to have 18.7K branded searches compared to Selkirk’s 8.1K, and held a 48.3% Share of Search versus Selkirk’s 20.9%. These are worldwide searches for English-language branded terms.

Share of Search among pickleball balls brands worldwide in September 2026Which is more popular in search, Franklin or Selkirk?
Franklin48.3%18.7K searches
vs
Selkirk20.9%8.1K searches

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Which is more popular in search, Franklin or Selkirk?

Compare the pickleball balls brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Franklin and Selkirk among pickleball balls brands worldwide, by month

Share of Search by month for Franklin, Selkirk. The figures are in the table below the chart.

View monthly share of search table
MonthFranklinSelkirkPENNOnix
Oct 202543.5%16.3%22.4%17.7%
Nov 202549.6%17.5%17.5%15.5%
Dec 202547.5%20.7%16.8%15%
Jan 202649%20.6%15.4%15%
Feb 202641.7%23.8%20.2%14.2%
Mar 202634.7%21.2%33.8%10.4%
Apr 202630.5%18.8%41.4%9.2%
May 202633.8%20.9%35%10.2%
Jun 202636.5%16.9%36.8%9.8%
Jul 202635.4%18.4%37.6%8.7%
Aug 202641.8%19.7%26.8%11.8%
Sep 202648.3%20.9%20.8%9.9%

How has the Franklin and Selkirk comparison changed over the last 12 months?

  • Franklin was ahead of Selkirk in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Franklin’s estimated Share of Search among pickleball balls brands worldwide moved from 43.5% to 48.3%, and its estimated monthly branded searches moved from 14.4K to 18.7K.
  • Across the 12 months ending September 2026, Selkirk’s estimated Share of Search among pickleball balls brands worldwide moved from 16.3% to 20.9%, and its estimated monthly branded searches moved from 5.4K to 8.1K.

How did search popularity change for pickleball balls brands worldwide in September 2026?

  1. In September 2026, Selkirk overtook PENN to rank 2nd among pickleball balls brands worldwide, with 20.9% estimated Share of Search.

  2. In September 2026, Franklin gained estimated Share of Search among pickleball balls brands worldwide, from 41.8% to 48.3%.

Other head-to-heads among pickleball balls brands

How each brand is measured

Brandwave collects information about searches that people make online using Franklin’s and Selkirk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Franklin

3 branded search terms

  • franklin pickleball
  • franklin stud finder
  • franklin submersible pump

Selkirk

1 branded search term

  • selkirk pickleball

How the Brand Demand Index is measured

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