Brandwave

PENN vs Selkirk:Which is searched more?

In September 2026, Selkirk had more branded searches than PENN among pickleball balls brands worldwide. Selkirk was estimated to have 8.1K branded searches compared to PENN’s 50, and held a 37% Share of Search versus PENN’s 0.23%. These are worldwide searches for English-language branded terms.

Share of Search among pickleball balls brands worldwide in September 2026Which is more popular in search, PENN or Selkirk?
PENN0.23%50 searches
vs
Selkirk37%8.1K searches

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Which is more popular in search, PENN or Selkirk?

Compare the pickleball balls brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

PENN and Selkirk among pickleball balls brands worldwide, by month

Share of Search by month for Selkirk, PENN. The figures are in the table below the chart.

View monthly share of search table
MonthFranklinSelkirkOnixPENN
Oct 202541.6%27.8%30%0.57%
Nov 202544.1%29.4%26%0.49%
Dec 202541.4%33.8%24.4%0.38%
Jan 202646.2%30.9%22.6%0.34%
Feb 202638.3%38.3%22.9%0.43%
Mar 202640.1%40.1%19.6%0.28%
Apr 202640.1%40.1%19.6%0.2%
May 202640.1%40.1%19.6%0.28%
Jun 202643.6%35.5%20.6%0.27%
Jul 202640.4%40.4%19%0.25%
Aug 202643.3%35.4%21.2%0.17%
Sep 202645.2%37%17.6%0.23%

How has the PENN and Selkirk comparison changed over the last 12 months?

  • Selkirk was ahead of PENN in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, PENN’s estimated Share of Search among pickleball balls brands worldwide moved from 0.57% to 0.23%, and its estimated monthly branded searches moved from 110 to 50.
  • Across the 12 months ending September 2026, Selkirk’s estimated Share of Search among pickleball balls brands worldwide moved from 27.8% to 37%, and its estimated monthly branded searches moved from 5.4K to 8.1K.

How did search popularity change for pickleball balls brands worldwide in September 2026?

  1. In September 2026, Selkirk gained estimated Share of Search among pickleball balls brands worldwide, from 35.4% to 37%.

  2. Estimated monthly branded searches for PENN worldwide fell 54.5% over 12 measured months, from 110 to 50 in September 2026.

Other head-to-heads among pickleball balls brands

How each brand is measured

Brandwave collects information about searches that people make online using PENN’s and Selkirk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

PENN

1 branded search term

  • penn pickleball balls

Selkirk

1 branded search term

  • selkirk pickleball

How the Brand Demand Index is measured

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Put your own brand in this comparison

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