Epson vs HP:Which is more popular by branded search?
In August 2026, Epson had more branded searches than HP among photo printer brands worldwide. Epson was estimated to have 1.1M branded searches compared to HP’s 316K, and held a 45.1% Share of Search versus HP’s 12.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Epson or HP?
Compare the photo printer brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Epson, HP. The figures are in the table below the chart.
View monthly share of search table
| Month | Epson | DNP | Canon | HP | HiTi | Citizen |
|---|---|---|---|---|---|---|
| Oct 2025 | 55.7% | 6.9% | 16% | 20.1% | 1.1% | 0.15% |
| Nov 2025 | 56.9% | 6.8% | 15.8% | 19.2% | 1.1% | 0.18% |
| Dec 2025 | 55.9% | 7% | 16.1% | 20% | 0.94% | 0.12% |
| Jan 2026 | 57.9% | 6.1% | 17.1% | 17.7% | 1% | 0.16% |
| Feb 2026 | 55.4% | 7.2% | 16.4% | 19.9% | 0.96% | 0.15% |
| Mar 2026 | 56% | 7.1% | 16.2% | 19.6% | 0.95% | 0.15% |
| Apr 2026 | 56.1% | 7.2% | 15.7% | 19.8% | 0.97% | 0.13% |
| May 2026 | 56.7% | 9% | 15.8% | 17% | 1.2% | 0.24% |
| Jun 2026 | 58.3% | 7.2% | 15.8% | 16.8% | 1.8% | 0.13% |
| Jul 2026 | 57.4% | 7.1% | 17.8% | 16.4% | 1.2% | 0.13% |
| Aug 2026 | 45.1% | 27% | 14.3% | 12.7% | 0.73% | 0.12% |
| Sep 2026 | — | — | — | — | — | — |
How has the Epson and HP comparison changed over the last 12 months?
3 findings
- Epson was ahead of HP in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Epson’s estimated Share of Search among photo printer brands worldwide moved from 55.7% to 45.1%, and its estimated monthly branded searches held steady at 1.1M.
- Across the 11 months ending August 2026, HP’s estimated Share of Search among photo printer brands worldwide moved from 20.1% to 12.7%, and its estimated monthly branded searches moved from 396K to 316K.
How did search popularity change for photo printer brands worldwide in August 2026?
3 changes
In August 2026, DNP overtook HP to rank 2nd among photo printer brands worldwide, at 27%.
In August 2026, Epson lost estimated Share of Search among photo printer brands worldwide, from 57.4% to 45.1%.
In August 2026, HP lost estimated Share of Search among photo printer brands worldwide, from 16.4% to 12.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Epson’s and HP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.