Fetch! Pet Care vs Wag:Which is more popular?
In September 2026, Fetch! Pet Care had more branded searches than Wag among pet boarding services worldwide. Fetch! Pet Care had about 8,240 branded searches, while Wag had 4,500. Fetch! Pet Care made up 3.1% of all pet boarding service searches we track, and Wag accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about pet boarding services, neither Fetch! Pet Care nor Wag appeared in any of the three answers.
Who do people search for more?
Fetch! Pet Care, about 83% more searches than Wag
Who does AI mention more?
Both were mentioned in 0 of 3 answers.
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Top pet boarding services in ChatGPT and Google AI Overviews
In three ChatGPT questions, neither Fetch! Pet Care nor Wag showed up in any of the three answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Rover2 of 3Named in 2 of 3 ChatGPT answers
TrustedHousesitters0 of 3Named in 0 of 3 ChatGPT answers
Camp Bow Wow0 of 3Named in 0 of 3 ChatGPT answers- Fetch! Pet Care0 of 3Named in 0 of 3 ChatGPT answers
Wag0 of 3Named in 0 of 3 ChatGPT answers
See every answer about pet boarding services
3 answers
Asked ChatGPT
“Which pet boarding service should I book?”
Asked ChatGPT
“What are the best pet boarding services?”
Asked ChatGPT
“What's the best pet boarding service for overnight pet care?”
Searched Google, AI Overview
“pet boarding services”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“dog boarding service”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Fetch! Pet Care or Wag more popular in search?
This chart shows how often people search Google for Fetch! Pet Care and Wag by name. Each line represents a brand's share of searches for all five pet boarding services we track, month by month, from English-language searches worldwide.
Share of searches by month for Fetch! Pet Care, Wag. The figures are in the table below the chart.
View monthly share of searches table
| Month | TrustedHousesitters | Camp Bow Wow | Rover | Fetch! Pet Care | Wag |
|---|---|---|---|---|---|
| Oct 2025 | 57.5% | 31.6% | 5.5% | 2.9% | 2.5% |
| Nov 2025 | 62.3% | 27.9% | 4.8% | 2.6% | 2.4% |
| Dec 2025 | 61.3% | 27.5% | 5.8% | 3.1% | 2.3% |
| Jan 2026 | 64.3% | 23.7% | 6.1% | 3.2% | 2.7% |
| Feb 2026 | 62% | 27.8% | 4.9% | 3.1% | 2.3% |
| Mar 2026 | 57.7% | 31.7% | 5.5% | 2.9% | 2.2% |
| Apr 2026 | 57.1% | 31.3% | 6.6% | 2.8% | 2.2% |
| May 2026 | 57.5% | 31.5% | 6.7% | 2.4% | 1.9% |
| Jun 2026 | 57.8% | 31.7% | 5.6% | 2.9% | 1.9% |
| Jul 2026 | 61.6% | 27.6% | 5.9% | 3.1% | 1.8% |
| Aug 2026 | 65.5% | 24.1% | 6.2% | 2.7% | 1.5% |
| Sep 2026 | 62.3% | 27.9% | 4.9% | 3.1% | 1.7% |
How has the Fetch! Pet Care and Wag comparison changed over the last 12 months?
3 findings
- Fetch! Pet Care was ahead of Wag in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fetch! Pet Care’s share of searches among pet boarding services worldwide moved from 2.9% to 3.1%, and its estimated monthly branded searches moved from 8.3K to 8.2K.
- Across the 12 months ending September 2026, Wag’s share of searches among pet boarding services worldwide moved from 2.5% to 1.7%, and its estimated monthly branded searches moved from 7.3K to 4.5K.
How did search popularity change for pet boarding services worldwide in September 2026?
1 change
Estimated monthly branded searches for Wag worldwide fell 38.4% over 12 measured months, from 7.3K to 4.5K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Fetch! Pet Care’s and Wag’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fetch! Pet Care
2 branded search terms
- fetch pet care
- fetch pet sitting
Wag
2 branded search terms
- wag app
- wag dog walking
Other head-to-heads among pet boarding services
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