Brandwave

Rover vs TrustedHousesitters:Which is more popular?

In September 2026, TrustedHousesitters had more branded searches than Rover among pet boarding services worldwide. TrustedHousesitters had about 165,000 branded searches, while Rover had 13,100. TrustedHousesitters made up 62.3% of all pet boarding service searches we track, and Rover accounted for 4.9%. When we asked ChatGPT and Google AI Overviews about pet boarding services, Rover appeared in two of the three answers and TrustedHousesitters in none.

Among pet boarding services worldwide in September 2026

Who do people search for more?

TrustedHousesitters, about 13 searches for every 1 for Rover

TrustedHousesitters 165K searchesRover 13.1K searches

Who does AI mention more?

Rover, mentioned in 2 of 3 answers, TrustedHousesitters in 0

Rover in 2 of 3TrustedHousesitters in 0 of 3

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Top pet boarding services in ChatGPT and Google AI Overviews

In three ChatGPT questions, Rover was mentioned in two out of three: in two of the three ChatGPT answers. TrustedHousesitters did not appear in any of the three answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rover2 of 3Named in 2 of 3 ChatGPT answers
  • TrustedHousesitters0 of 3Named in 0 of 3 ChatGPT answers
  • Camp Bow Wow0 of 3Named in 0 of 3 ChatGPT answers
  • Fetch! Pet Care0 of 3Named in 0 of 3 ChatGPT answers
  • Wag0 of 3Named in 0 of 3 ChatGPT answers

See every answer about pet boarding services

3 answers
  • Asked ChatGPT

    “Which pet boarding service should I book?”

    1. Asked ChatGPT

      “What are the best pet boarding services?”

      1. 1Rover
    2. Asked ChatGPT

      “What's the best pet boarding service for overnight pet care?”

      1. 1Rover
    3. Searched Google, AI Overview

      “pet boarding services”

      Google showed no AI Overview for this search.

    4. Searched Google, AI Overview

      “dog boarding service”

      Google showed no AI Overview for this search.

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Is Rover or TrustedHousesitters more popular in search?

    This chart shows how often people search Google for Rover and TrustedHousesitters by name. Each line represents a brand's share of searches for all five pet boarding services we track, month by month, from English-language searches worldwide.

    Rover and TrustedHousesitters among pet boarding services worldwide, by month

    Share of searches by month for TrustedHousesitters, Rover. The figures are in the table below the chart.

    View monthly share of searches table
    MonthTrustedHousesittersCamp Bow WowRoverFetch! Pet CareWag
    Oct 202557.5%31.6%5.5%2.9%2.5%
    Nov 202562.3%27.9%4.8%2.6%2.4%
    Dec 202561.3%27.5%5.8%3.1%2.3%
    Jan 202664.3%23.7%6.1%3.2%2.7%
    Feb 202662%27.8%4.9%3.1%2.3%
    Mar 202657.7%31.7%5.5%2.9%2.2%
    Apr 202657.1%31.3%6.6%2.8%2.2%
    May 202657.5%31.5%6.7%2.4%1.9%
    Jun 202657.8%31.7%5.6%2.9%1.9%
    Jul 202661.6%27.6%5.9%3.1%1.8%
    Aug 202665.5%24.1%6.2%2.7%1.5%
    Sep 202662.3%27.9%4.9%3.1%1.7%

    How has the Rover and TrustedHousesitters comparison changed over the last 12 months?

    3 findings

    How did search popularity change for pet boarding services worldwide in September 2026?

    2 changes
    1. In September 2026, TrustedHousesitters lost share of searches among pet boarding services worldwide, from 65.5% to 62.3%.

    2. In September 2026, Rover lost share of searches among pet boarding services worldwide, from 6.2% to 4.9%.

    How are branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using Rover’s and TrustedHousesitters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Rover

    2 branded search terms

    • rover dog walking
    • rover pet care

    TrustedHousesitters

    1 branded search term

    • trustedhousesitters

    How the Brand Demand Index is measured

    Other head-to-heads among pet boarding services

    Creator with pink hair and a pink jacket

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