Always vs Libra:Which is searched more?
In September 2026, Libra had more branded searches than Always among period care brands worldwide. Libra was estimated to have 1.2M branded searches compared to Always’ 1M, and held a 50.9% Share of Search versus Always’ 41.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Always or Libra?
Compare the pad, tampon and period underwear brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Libra, Always. The figures are in the table below the chart.
View monthly share of search table
| Month | Libra | Always | Stayfree | Modibodi | Thinx |
|---|---|---|---|---|---|
| Oct 2025 | 50.6% | 41.4% | 3.8% | 2.9% | 1.3% |
| Nov 2025 | 49% | 40.4% | 4.4% | 4.3% | 1.9% |
| Dec 2025 | 45.2% | 45.2% | 4.1% | 3.4% | 2% |
| Jan 2026 | 48.4% | 39.9% | 4.4% | 4.2% | 3.1% |
| Feb 2026 | 49.1% | 40.4% | 3.6% | 2.9% | 3.9% |
| Mar 2026 | 45.3% | 45.3% | 4.1% | 2.6% | 2.8% |
| Apr 2026 | 45% | 45% | 4.1% | 2.9% | 3.1% |
| May 2026 | 44.1% | 44.1% | 4% | 4.4% | 3.5% |
| Jun 2026 | 43.9% | 43.9% | 4% | 4.7% | 3.5% |
| Jul 2026 | 44.1% | 44.1% | 4% | 4.4% | 3.4% |
| Aug 2026 | 45.4% | 45.4% | 4.1% | 3.3% | 1.8% |
| Sep 2026 | 50.9% | 41.7% | 3.8% | 2.5% | 1% |
How has the Always and Libra comparison changed over the last 12 months?
3 findings
- Libra was ahead of Always in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Always’ estimated Share of Search among period care brands worldwide moved from 41.4% to 41.7%, and its estimated monthly branded searches held steady at 1M.
- Across the 12 months ending September 2026, Libra’s estimated Share of Search among period care brands worldwide moved from 50.6% to 50.9%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for period care brands worldwide in September 2026?
2 changes
In September 2026, Libra overtook Always to become the leader among period care brands worldwide, with 50.9% estimated Share of Search.
In September 2026, Always lost estimated Share of Search among period care brands worldwide, from 45.4% to 41.7%.
Other head-to-heads among period care brands
How each brand is measured
Brandwave collects information about searches that people make online using Always’ and Libra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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