Braintree vs Helcim:Which is more popular?
In September 2026, Braintree had more branded searches than Helcim among payment gateways worldwide. Braintree had about 31,600 branded searches, while Helcim had 27,100. Braintree made up 0.13% of all payment gateway searches we track, and Helcim accounted for 0.11%. When we asked ChatGPT and Google AI Overviews about payment gateways, Helcim appeared in two of the five answers and Braintree in one. Helcim was mentioned before Braintree in two out of three answers that named either.
Who do people search for more?
Braintree, about 16% more searches than Helcim
Who does AI mention more?
Helcim, mentioned in 2 of 5 answers, Braintree in 1
Who does AI recommend more?
Helcim, named ahead of Braintree in 2 of 3 answers
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Top payment gateways in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Helcim was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Braintree was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Helcim was listed before Braintree in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
PayPal5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Stripe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Square4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Adyen2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Helcim2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Braintree1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Authorize.net1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Worldpay0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about payment gateways
5 answers
Asked ChatGPT
“Which payment gateway should I use?”
Asked ChatGPT
“What are the best payment gateways?”
Asked ChatGPT
“What's the best payment gateway for online card payments?”
Searched Google, AI Overview
“payment gateway”
Searched Google, AI Overview
“online payment gateway”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Braintree or Helcim more popular in search?
This chart shows how often people search Google for Braintree and Helcim by name. Each line represents a brand's share of searches for all eight payment gateways we track, month by month, from English-language searches worldwide.
Share of searches by month for Braintree, Helcim. The figures are in the table below the chart.
View monthly share of searches table
| Month | PayPal | Stripe | Adyen | Worldpay | Braintree | Helcim | Authorize.net | Square |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 88.4% | 10.5% | 0.62% | 0.26% | 0.02% | 0.08% | 0.06% | <0.01% |
| Nov 2025 | 88.6% | 10.5% | 0.51% | 0.26% | 0.03% | 0.06% | 0.06% | <0.01% |
| Dec 2025 | 90.2% | 8.9% | 0.62% | 0.22% | 0.02% | 0.07% | 0.05% | <0.01% |
| Jan 2026 | 88.5% | 10.5% | 0.61% | 0.26% | 0.03% | 0.08% | 0.06% | <0.01% |
| Feb 2026 | 86.1% | 12.5% | 0.88% | 0.26% | 0.03% | 0.09% | 0.06% | <0.01% |
| Mar 2026 | 83.9% | 14.9% | 0.72% | 0.3% | 0.03% | 0.11% | 0.07% | <0.01% |
| Apr 2026 | 86.2% | 12.6% | 0.73% | 0.26% | 0.03% | 0.11% | 0.06% | <0.01% |
| May 2026 | 86.2% | 12.6% | 0.73% | 0.26% | 0.03% | 0.09% | 0.06% | <0.01% |
| Jun 2026 | 85.9% | 12.7% | 0.88% | 0.31% | 0.03% | 0.09% | 0.06% | <0.01% |
| Jul 2026 | 86.3% | 12.6% | 0.61% | 0.26% | 0.03% | 0.11% | 0.06% | <0.01% |
| Aug 2026 | 86.1% | 12.6% | 0.73% | 0.26% | 0.16% | 0.11% | 0.06% | <0.01% |
| Sep 2026 | 86.3% | 12.4% | 0.74% | 0.26% | 0.13% | 0.11% | 0.06% | <0.01% |
How has the Braintree and Helcim comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Braintree took it in August 2026.
- Across the 12 months ending September 2026, Braintree’s share of searches among payment gateways worldwide moved from 0.02% to 0.13%, and its estimated monthly branded searches moved from 7K to 31.6K.
- Across the 12 months ending September 2026, Helcim’s share of searches among payment gateways worldwide moved from 0.08% to 0.11%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
How did search popularity change for payment gateways worldwide in September 2026?
2 changes
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Braintree’s and Helcim’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among payment gateways
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