Brandwave

Adyen vs Helcim:Which is more popular?

In September 2026, Adyen had more branded searches than Helcim among payment gateways worldwide. Adyen had about 174,000 branded searches, while Helcim had 27,100. Adyen made up 0.74% of all payment gateway searches we track, and Helcim accounted for 0.11%. When we asked ChatGPT and Google AI Overviews about payment gateways, Adyen and Helcim each appeared in two of the five answers. Adyen was mentioned before Helcim in two out of three answers that named either.

Among payment gateways worldwide in September 2026

Who do people search for more?

Adyen, about 6 searches for every 1 for Helcim

Adyen 174K searchesHelcim 27.1K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Adyen in 2 of 5Helcim in 2 of 5

Who does AI recommend more?

Adyen, named ahead of Helcim in 2 of 3 answers

Adyen first in 2Helcim first in 1

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Top payment gateways in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adyen was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Helcim was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Adyen was listed before Helcim in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stripe1st
  2. PayPal2nd
  3. Square3rd
  4. Authorize.net4th
  5. Helcim5th
  6. Adyen6th
  7. Braintree7th
  8. Worldpay–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PayPal5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stripe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Square4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adyen2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Helcim2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Braintree1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Authorize.net1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Worldpay0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about payment gateways

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Adyen or Helcim more popular in search?

This chart shows how often people search Google for Adyen and Helcim by name. Each line represents a brand's share of searches for all eight payment gateways we track, month by month, from English-language searches worldwide.

Adyen and Helcim among payment gateways worldwide, by month

Share of searches by month for Adyen, Helcim. The figures are in the table below the chart.

View monthly share of searches table
MonthPayPalStripeAdyenWorldpayBraintreeHelcimAuthorize.netSquare
Oct 202588.4%10.5%0.62%0.26%0.02%0.08%0.06%<0.01%
Nov 202588.6%10.5%0.51%0.26%0.03%0.06%0.06%<0.01%
Dec 202590.2%8.9%0.62%0.22%0.02%0.07%0.05%<0.01%
Jan 202688.5%10.5%0.61%0.26%0.03%0.08%0.06%<0.01%
Feb 202686.1%12.5%0.88%0.26%0.03%0.09%0.06%<0.01%
Mar 202683.9%14.9%0.72%0.3%0.03%0.11%0.07%<0.01%
Apr 202686.2%12.6%0.73%0.26%0.03%0.11%0.06%<0.01%
May 202686.2%12.6%0.73%0.26%0.03%0.09%0.06%<0.01%
Jun 202685.9%12.7%0.88%0.31%0.03%0.09%0.06%<0.01%
Jul 202686.3%12.6%0.61%0.26%0.03%0.11%0.06%<0.01%
Aug 202686.1%12.6%0.73%0.26%0.16%0.11%0.06%<0.01%
Sep 202686.3%12.4%0.74%0.26%0.13%0.11%0.06%<0.01%

How has the Adyen and Helcim comparison changed over the last 12 months?

3 findings
  • Adyen was ahead of Helcim in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Adyen’s share of searches among payment gateways worldwide moved from 0.62% to 0.74%, and its estimated monthly branded searches held steady at 174K.
  • Across the 12 months ending September 2026, Helcim’s share of searches among payment gateways worldwide moved from 0.08% to 0.11%, and its estimated monthly branded searches moved from 22.2K to 27.1K.

How did search popularity change for payment gateways worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Helcim worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

How are branded searches counted?

21 search terms

Brandwave collects information about searches that people make online using Adyen’s and Helcim’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adyen

20 branded search terms

  • adyen
  • adyen checkout
  • adyen for platform
  • adyen for platforms
  • adyen pay
  • adyen payment
  • adyen payment gateway
  • adyen payment gateways
  • adyen payment method
  • adyen payment methods
  • adyen payment platform
  • adyen payment processing
  • adyen payment processor
  • adyen payments
  • adyen terminals
  • checkout adyen
  • payment adyen
  • payment gateway adyen
  • payment method adyen
  • payment methods adyen

Helcim

1 branded search term

  • helcim

How the Brand Demand Index is measured

Other head-to-heads among payment gateways

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