Brandwave

Anker vs Sony:Which is more popular?

In September 2026, Sony had more branded searches than Anker among party speaker brands worldwide. Sony had about 3.6 million branded searches, while Anker had 1.2 million. Sony made up 38.3% of all party speaker brand searches we track, and Anker accounted for 13%. When we asked ChatGPT and Google AI Overviews about party speaker brands, Sony appeared in three of the five answers and Anker in none.

Among party speaker brands worldwide in September 2026

Who do people search for more?

Sony, about 3 searches for every 1 for Anker

Sony 3.6M searchesAnker 1.2M searches

Who does AI mention more?

Sony, mentioned in 3 of 5 answers, Anker in 0

Sony in 3 of 5Anker in 0 of 5

Who does AI recommend more?

Sony, the only one of the two named

Sony first in 3Anker never named

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Top party speaker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sony was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Anker did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. JBL1st
  2. SOUNDBOKS2nd
  3. Sony3rd
  4. LG4th
  5. Bose4th
  6. Anker–
  7. Ultimate Ears–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • JBL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SOUNDBOKS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sony3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bose1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ultimate Ears0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about party speaker brands

5 answers

  • Asked ChatGPT

    “Which party speaker brand should I buy?”

    1. 1JBL
    2. 2Sony
    3. 3SOUNDBOKS

  • Asked ChatGPT

    “What are the best party speaker brands?”

    1. 1JBL
    2. 2Sony
    3. 3SOUNDBOKS
    4. 4LG

  • Asked ChatGPT

    “What's the best party speaker brand for loud music?”

    1. 1JBL
    2. 2SOUNDBOKS
    3. 3Sony
    4. 4Bose

  • Searched Google, AI Overview

    “portable party speaker”

    1. 1JBL

  • Searched Google, AI Overview

    “loud bluetooth speaker”

    1. 1SOUNDBOKS
    2. 2JBL

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Anker or Sony more popular in search?

This chart shows how often people search Google for Anker and Sony by name. Each line represents a brand's share of searches for all seven party speaker brands we track, month by month, from English-language searches worldwide.

Anker and Sony among party speaker brands worldwide, by month

Share of searches by month for Sony, Anker. The figures are in the table below the chart.

View monthly share of searches table
MonthJBLSonyAnkerSOUNDBOKSLGUltimate EarsBose
Oct 202549.5%36%12.3%0.74%0.88%0.5%0.13%
Nov 202553.3%35.2%9.3%0.84%0.71%0.46%0.14%
Dec 202554.7%34.6%8.9%0.54%0.64%0.44%0.13%
Jan 202650.5%37.2%10.4%0.63%0.75%0.42%0.1%
Feb 202646.7%39.7%11.2%0.83%0.86%0.45%0.13%
Mar 202646.1%38.6%12.9%0.95%0.81%0.52%0.13%
Apr 202654.2%32.4%11.1%1%0.7%0.45%0.09%
May 202651.6%34.6%11.6%1%0.72%0.47%0.1%
Jun 202652.3%33.9%11.3%1.2%0.71%0.46%0.1%
Jul 202649.6%37.5%10.7%0.97%0.67%0.44%0.09%
Aug 202649.9%37.8%10.3%0.76%0.65%0.42%0.1%
Sep 202646.6%38.3%13%0.97%0.63%0.35%0.11%

How has the Anker and Sony comparison changed over the last 12 months?

3 findings
  • Sony was ahead of Anker in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Anker’s share of searches among party speaker brands worldwide moved from 12.3% to 13%, and its estimated monthly branded searches moved from 1M to 1.2M.
  • Across the 12 months ending September 2026, Sony’s share of searches among party speaker brands worldwide moved from 36% to 38.3%, and its estimated monthly branded searches moved from 2.9M to 3.6M.

How did search popularity change for party speaker brands worldwide in September 2026?

2 changes

  1. In September 2026, Anker gained share of searches among party speaker brands worldwide, from 10.3% to 13%.

  2. In September 2026, Sony gained share of searches among party speaker brands worldwide, from 37.8% to 38.3%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Anker’s and Sony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Anker

1 branded search term

  • anker

Sony

3 branded search terms

  • sony
  • sony cyber shot
  • sony headphone

How the Brand Demand Index is measured

Other head-to-heads among party speaker brands

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