Amazon Mechanical Turk vs Qualtrics:Which is more popular?
In September 2026, Qualtrics had more branded searches than Amazon Mechanical Turk among panel research platforms worldwide. Qualtrics had about 246,000 branded searches, while Amazon Mechanical Turk had 82,700. Qualtrics made up 34.4% of all panel research platform searches we track, and Amazon Mechanical Turk accounted for 11.6%. When we asked ChatGPT and Google AI Overviews about panel research platforms, Qualtrics appeared in three of the five answers and Amazon Mechanical Turk in none.
Who do people search for more?
Qualtrics, about 3 searches for every 1 for Amazon Mechanical Turk
Who does AI mention more?
Qualtrics, mentioned in 3 of 5 answers, Amazon Mechanical Turk in 0
Who does AI recommend more?
Qualtrics, the only one of the two named
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Top panel research platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Qualtrics was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Amazon Mechanical Turk did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
User Interviews5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Respondent4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Prolific4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Qualtrics3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CloudResearch3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Amazon Mechanical Turk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
UserTesting0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about panel research platforms
5 answers
Asked ChatGPT
“Which panel research platform should I use?”
Asked ChatGPT
“What are the best panel research platforms?”
Asked ChatGPT
“What's the best panel research platform for a research team?”
Searched Google, AI Overview
“panel research platforms”
Searched Google, AI Overview
“research participant platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Amazon Mechanical Turk or Qualtrics more popular in search?
This chart shows how often people search Google for Amazon Mechanical Turk and Qualtrics by name. Each line represents a brand's share of searches for all seven panel research platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Qualtrics, Amazon Mechanical Turk. The figures are in the table below the chart.
View monthly share of searches table
| Month | Qualtrics | Respondent | User Interviews | Amazon Mechanical Turk | CloudResearch | Prolific | UserTesting |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.2% | 19.7% | 8.7% | 26.5% | 1.7% | 0.08% | <0.01% |
| Nov 2025 | 39.3% | 17.9% | 11.8% | 29.4% | 1.6% | 0.08% | <0.01% |
| Dec 2025 | 37.6% | 20.9% | 11.3% | 28.2% | 1.9% | 0.1% | <0.01% |
| Jan 2026 | 31.5% | 26.1% | 11.6% | 28.9% | 1.9% | 0.07% | <0.01% |
| Feb 2026 | 42.2% | 19.3% | 10.4% | 25.9% | 2.1% | 0.09% | <0.01% |
| Mar 2026 | 41.3% | 18.9% | 12.4% | 25.3% | 2% | 0.09% | <0.01% |
| Apr 2026 | 41.1% | 18.6% | 15.1% | 20.6% | 4.5% | 0.07% | <0.01% |
| May 2026 | 38.6% | 21.2% | 17.3% | 19.3% | 3.5% | 0.1% | <0.01% |
| Jun 2026 | 35.2% | 23.7% | 19.3% | 17.7% | 3.9% | 0.09% | <0.01% |
| Jul 2026 | 32.2% | 26.7% | 17.6% | 19.8% | 3.6% | 0.11% | <0.01% |
| Aug 2026 | 32.1% | 26.6% | 21.5% | 16.1% | 3.5% | 0.1% | <0.01% |
| Sep 2026 | 34.4% | 28.3% | 23.1% | 11.6% | 2.5% | 0.09% | <0.01% |
How has the Amazon Mechanical Turk and Qualtrics comparison changed over the last 12 months?
3 findings
- Qualtrics was ahead of Amazon Mechanical Turk in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amazon Mechanical Turk’s share of searches among panel research platforms worldwide moved from 26.5% to 11.6%, and its estimated monthly branded searches moved from 226K to 82.7K.
- Across the 12 months ending September 2026, Qualtrics’ share of searches among panel research platforms worldwide moved from 43.2% to 34.4%, and its estimated monthly branded searches moved from 368K to 246K.
How did search popularity change for panel research platforms worldwide in September 2026?
2 changes
In September 2026, Qualtrics gained share of searches among panel research platforms worldwide, from 32.1% to 34.4%.
In September 2026, Amazon Mechanical Turk lost share of searches among panel research platforms worldwide, from 16.1% to 11.6%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Amazon Mechanical Turk’s and Qualtrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Mechanical Turk
2 branded search terms
- amazon mechanical turk
- mturk
Qualtrics
1 branded search term
- qualtrics
Other head-to-heads among panel research platforms
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