Brandwave

Pancake mixes:Which brands are most popular in search?

In August 2026, Aunt Jemima was the most searched among pancake mixes worldwide, with an estimated 165K branded searches and 69% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Aunt Jemima69%
  2. Bisquick16.9%
  3. Krusteaz9.3%
  4. Pearl Milling3.4%
  5. Birch Benders1.2%
  6. Carbon's0.11%

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Share of SearchLeaderboard

Compare the pancake mixes shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among pancake mixes worldwide, by month

Share of Search by month for Aunt Jemima, Bisquick, Krusteaz, Pearl Milling. The figures are in the table below the chart.

View monthly share of search table
MonthAunt JemimaBisquickKrusteazPearl MillingBirch BendersCarbon's
Oct 202567.6%20.3%7.4%3.3%1.2%0.2%
Nov 202563.4%23.2%8.5%3.8%0.92%0.15%
Dec 202563.3%23.2%8.5%3.8%0.92%0.18%
Jan 202663.2%23.2%8.5%3.8%1.1%0.15%
Feb 202665.5%19.6%8.8%4.8%1.2%0.13%
Mar 202670.2%17.2%7.7%3.4%1.2%0.14%
Apr 202667.6%20.3%7.4%3.3%1.2%0.13%
May 202671.2%17.5%6.4%3.5%1.3%0.14%
Jun 202671.4%17.5%6.4%3.5%1%0.11%
Jul 202670.2%17.2%7.7%3.4%1.2%0.17%
Aug 202669%16.9%9.3%3.4%1.2%0.11%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Aunt Jemima

    69%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share -1.2 points.

  2. 2.Bisquick

    16.9%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Krusteaz

    9.3%

    Held 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.6 points.

  4. 4.Pearl Milling

    3.4%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Birch Benders

    1.2%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Carbon's

    0.11%

    Held 6th. 260 estimated branded searches, -33.3% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among pancake mixes worldwide?

In August 2026, Aunt Jemima was the most searched among pancake mixes worldwide, with an estimated 165K branded searches and 69% estimated Share of Search within this set. Bisquick is in 2nd place, 52.1 percentage points behind at 16.9% Share of Search.

Global pancake mixes, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Aunt Jemima67.6% → 69%71.4%Jun 202663.2%Jan 20261st
Bisquick20.3% → 16.9%23.2%Nov 202516.9%Aug 20262nd
Krusteaz7.4% → 9.3%9.3%Aug 20266.4%May 20263rd
Pearl Milling3.3% → 3.4%4.8%Feb 20263.3%Apr 20264th
Birch Benders1.2%1.3%May 20260.92%Dec 20255th
Carbon's0.2% → 0.11%0.2%Oct 20250.11%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Aunt Jemima’s estimated Share of Search among pancake mixes worldwide increased from 67.6% to 69%.
  • Across the 11 months ending August 2026, Bisquick’s estimated Share of Search among pancake mixes worldwide decreased from 20.3% to 16.9%.
  • Across the 11 months ending August 2026, Krusteaz’s estimated Share of Search among pancake mixes worldwide increased from 7.4% to 9.3%.
  • Across the 11 months ending August 2026, Aunt Jemima’s estimated Share of Search among pancake mixes worldwide peaked at 71.4% in June 2026 and was lowest at 63.2% in January 2026.
  • Across the 11 months ending August 2026, Bisquick’s estimated Share of Search among pancake mixes worldwide peaked at 23.2% in November 2025 and was lowest at 16.9% in August 2026.
  • Across the 11 months ending August 2026, Krusteaz’s estimated Share of Search among pancake mixes worldwide peaked at 9.3% in August 2026 and was lowest at 6.4% in May 2026.
  • Across the 11 months ending August 2026, Pearl Milling’s estimated Share of Search among pancake mixes worldwide peaked at 4.8% in February 2026 and was lowest at 3.3% in April 2026.
  • Across the 11 months ending August 2026, Pearl Milling, Birch Benders and Carbon's held steady: their estimated Share of Search among pancake mixes worldwide each moved less than 0.5 percentage points.

How did search popularity change for pancake mixes worldwide in August 2026?

  1. In August 2026, Krusteaz gained estimated Share of Search among pancake mixes worldwide, from 7.7% to 9.3%.

  2. In August 2026, Aunt Jemima lost estimated Share of Search among pancake mixes worldwide, from 70.2% to 69%.

  3. Estimated monthly branded searches for Carbon's worldwide fell 45.8% over 11 measured months, from 480 to 260 in August 2026.

  4. Estimated monthly branded searches for Bisquick worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

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