Brandwave

How popular isCarbon's in search?

In August 2026, there were an estimated 520 branded searches for Carbon's worldwide which is down 35% over the last 11 months. Carbon's holds 0.21% estimated Share of Search among pancake mixes worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Aunt Jemima67.5%
  2. Bisquick16.6%
  3. Krusteaz9.1%
  4. Pearl Milling5.5%
  5. Birch Benders1.2%
  6. Carbon's0.21%
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Which pancake mixes compete with Carbon's?

Carbon's against pancake mixes worldwide, by month

Share of Search by month for Aunt Jemima, Bisquick, Krusteaz, Pearl Milling, Carbon's. The figures are in the table below the chart.

View monthly share of search table
MonthAunt JemimaBisquickKrusteazPearl MillingBirch BendersCarbon's
Oct 202566.1%19.8%7.2%5.4%1.2%0.32%
Nov 202562%22.7%8.3%5.7%0.9%0.27%
Dec 202562%22.7%8.3%5.7%0.9%0.28%
Jan 202661.9%22.7%8.3%5.7%1.1%0.27%
Feb 202663.7%19.1%8.5%7.2%1.1%0.25%
Mar 202668.6%16.8%7.5%5.6%1.2%0.27%
Apr 202666.1%19.8%7.2%5.4%1.2%0.32%
May 202669.5%17.1%6.2%5.7%1.2%0.24%
Jun 202669.7%17.1%6.3%5.7%1%0.22%
Jul 202668.6%16.8%7.5%5.6%1.2%0.25%
Aug 202667.5%16.6%9.1%5.5%1.2%0.21%
Sep 2026——————

  1. 1.Aunt Jemima

    67.5%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share -1.1 points.

  2. 2.Bisquick

    16.6%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Krusteaz

    9.1%

    Held 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.6 points.

  4. 4.Pearl Milling

    5.5%

    Held 4th. 13.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Birch Benders

    1.2%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Carbon's

    0.21%

    Held 6th. 520 estimated branded searches, -13.3% vs prior month. Share 0 points.

Compare search popularity between Carbon's and its closest rivals

How has branded search demand for Carbon's changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Carbon's worldwide fell from 800 to 520.
  • Across the 11 months ending August 2026, Carbon's’ estimated Share of Search among pancake mixes worldwide held steady, from 0.32% to 0.21%.

How did search popularity change for pancake mixes worldwide in August 2026?

  1. In August 2026, Krusteaz gained estimated Share of Search among pancake mixes worldwide, from 7.5% to 9.1%.

  2. In August 2026, Aunt Jemima lost estimated Share of Search among pancake mixes worldwide, from 68.6% to 67.5%.

  3. Estimated monthly branded searches for Carbon's worldwide fell 35% over 11 measured months, from 800 to 520 in August 2026.

  4. Estimated monthly branded searches for Bisquick worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

How is Carbon's measured?

Brandwave collects information about searches that people make online using Carbon's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • carbon s
  • carbons golden malted

Do you work for Carbon's? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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