Birch Benders vs Carbon's:Which is more popular by branded search?
In August 2026, Birch Benders had more branded searches than Carbon's among pancake mixes worldwide. Birch Benders was estimated to have 2.9K branded searches compared to Carbon's’ 520, and held a 1.2% Share of Search versus Carbon's’ 0.21%. These are worldwide searches for English-language branded terms.
Follow Birch Benders vs Carbon's and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Birch Benders or Carbon's?
Compare the pancake mixes shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Birch Benders, Carbon's. The figures are in the table below the chart.
View monthly share of search table
| Month | Aunt Jemima | Bisquick | Krusteaz | Pearl Milling | Birch Benders | Carbon's |
|---|---|---|---|---|---|---|
| Oct 2025 | 66.1% | 19.8% | 7.2% | 5.4% | 1.2% | 0.32% |
| Nov 2025 | 62% | 22.7% | 8.3% | 5.7% | 0.9% | 0.27% |
| Dec 2025 | 62% | 22.7% | 8.3% | 5.7% | 0.9% | 0.28% |
| Jan 2026 | 61.9% | 22.7% | 8.3% | 5.7% | 1.1% | 0.27% |
| Feb 2026 | 63.7% | 19.1% | 8.5% | 7.2% | 1.1% | 0.25% |
| Mar 2026 | 68.6% | 16.8% | 7.5% | 5.6% | 1.2% | 0.27% |
| Apr 2026 | 66.1% | 19.8% | 7.2% | 5.4% | 1.2% | 0.32% |
| May 2026 | 69.5% | 17.1% | 6.2% | 5.7% | 1.2% | 0.24% |
| Jun 2026 | 69.7% | 17.1% | 6.3% | 5.7% | 1% | 0.22% |
| Jul 2026 | 68.6% | 16.8% | 7.5% | 5.6% | 1.2% | 0.25% |
| Aug 2026 | 67.5% | 16.6% | 9.1% | 5.5% | 1.2% | 0.21% |
| Sep 2026 | — | — | — | — | — | — |
How has the Birch Benders and Carbon's comparison changed over the last 12 months?
3 findings
- Birch Benders was ahead of Carbon's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Birch Benders’ estimated Share of Search among pancake mixes worldwide held steady at 1.2%, and its estimated monthly branded searches held steady at 2.9K.
- Across the 11 months ending August 2026, Carbon's’ estimated Share of Search among pancake mixes worldwide moved from 0.32% to 0.21%, and its estimated monthly branded searches moved from 800 to 520.
How did search popularity change for pancake mixes worldwide in August 2026?
1 change
Estimated monthly branded searches for Carbon's worldwide fell 35% over 11 measured months, from 800 to 520 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Birch Benders’ and Carbon's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Birch Benders
1 branded search term
- birch benders
Carbon's
2 branded search terms
- carbon s
- carbons golden malted
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.