Bisquick vs Krusteaz:Which is more popular by branded search?
In August 2026, Bisquick had more branded searches than Krusteaz among pancake mixes worldwide. Bisquick was estimated to have 40.5K branded searches compared to Krusteaz’s 22.2K, and held a 16.9% Share of Search versus Krusteaz’s 9.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bisquick or Krusteaz?
Compare the pancake mixes shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bisquick, Krusteaz. The figures are in the table below the chart.
View monthly share of search table
| Month | Aunt Jemima | Bisquick | Krusteaz | Pearl Milling | Birch Benders | Carbon's |
|---|---|---|---|---|---|---|
| Oct 2025 | 67.6% | 20.3% | 7.4% | 3.3% | 1.2% | 0.2% |
| Nov 2025 | 63.4% | 23.2% | 8.5% | 3.8% | 0.92% | 0.15% |
| Dec 2025 | 63.3% | 23.2% | 8.5% | 3.8% | 0.92% | 0.18% |
| Jan 2026 | 63.2% | 23.2% | 8.5% | 3.8% | 1.1% | 0.15% |
| Feb 2026 | 65.5% | 19.6% | 8.8% | 4.8% | 1.2% | 0.13% |
| Mar 2026 | 70.2% | 17.2% | 7.7% | 3.4% | 1.2% | 0.14% |
| Apr 2026 | 67.6% | 20.3% | 7.4% | 3.3% | 1.2% | 0.13% |
| May 2026 | 71.2% | 17.5% | 6.4% | 3.5% | 1.3% | 0.14% |
| Jun 2026 | 71.4% | 17.5% | 6.4% | 3.5% | 1% | 0.11% |
| Jul 2026 | 70.2% | 17.2% | 7.7% | 3.4% | 1.2% | 0.17% |
| Aug 2026 | 69% | 16.9% | 9.3% | 3.4% | 1.2% | 0.11% |
| Sep 2026 | — | — | — | — | — | — |
How has the Bisquick and Krusteaz comparison changed over the last 12 months?
3 findings
- Bisquick was ahead of Krusteaz in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bisquick’s estimated Share of Search among pancake mixes worldwide moved from 20.3% to 16.9%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 11 months ending August 2026, Krusteaz’s estimated Share of Search among pancake mixes worldwide moved from 7.4% to 9.3%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
How did search popularity change for pancake mixes worldwide in August 2026?
2 changes
In August 2026, Krusteaz gained estimated Share of Search among pancake mixes worldwide, from 7.7% to 9.3%.
Estimated monthly branded searches for Bisquick worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bisquick’s and Krusteaz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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