Brandwave

How popular isBisquick in search?

In August 2026, there were an estimated 40.5K branded searches for Bisquick worldwide which is down 18.2% over the last 11 months. Bisquick holds 16.9% estimated Share of Search among pancake mixes worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Aunt Jemima69%
  2. Bisquick16.9%
  3. Krusteaz9.3%
  4. Pearl Milling3.4%
  5. Birch Benders1.2%
  6. Carbon's0.11%
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Which pancake mixes compete with Bisquick?

Bisquick against pancake mixes worldwide, by month

Share of Search by month for Aunt Jemima, Bisquick, Krusteaz, Pearl Milling. The figures are in the table below the chart.

View monthly share of search table
MonthAunt JemimaBisquickKrusteazPearl MillingBirch BendersCarbon's
Oct 202567.6%20.3%7.4%3.3%1.2%0.2%
Nov 202563.4%23.2%8.5%3.8%0.92%0.15%
Dec 202563.3%23.2%8.5%3.8%0.92%0.18%
Jan 202663.2%23.2%8.5%3.8%1.1%0.15%
Feb 202665.5%19.6%8.8%4.8%1.2%0.13%
Mar 202670.2%17.2%7.7%3.4%1.2%0.14%
Apr 202667.6%20.3%7.4%3.3%1.2%0.13%
May 202671.2%17.5%6.4%3.5%1.3%0.14%
Jun 202671.4%17.5%6.4%3.5%1%0.11%
Jul 202670.2%17.2%7.7%3.4%1.2%0.17%
Aug 202669%16.9%9.3%3.4%1.2%0.11%
Sep 2026——————

  1. 1.Aunt Jemima

    69%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share -1.2 points.

  2. 2.Bisquick

    16.9%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Krusteaz

    9.3%

    Held 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.6 points.

  4. 4.Pearl Milling

    3.4%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Birch Benders

    1.2%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Carbon's

    0.11%

    Held 6th. 260 estimated branded searches, -33.3% vs prior month. Share -0.1 points.

Compare search popularity between Bisquick and its closest rivals

How has branded search demand for Bisquick changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bisquick worldwide fell from 49.5K to 40.5K.
  • Across the 11 months ending August 2026, Bisquick’s estimated Share of Search among pancake mixes worldwide decreased from 20.3% to 16.9%.
  • Across the 11 months ending August 2026, Bisquick’s estimated Share of Search among pancake mixes worldwide peaked at 23.2% in November 2025 and was lowest at 16.9% in August 2026.

How did search popularity change for pancake mixes worldwide in August 2026?

  1. In August 2026, Krusteaz gained estimated Share of Search among pancake mixes worldwide, from 7.7% to 9.3%.

  2. In August 2026, Aunt Jemima lost estimated Share of Search among pancake mixes worldwide, from 70.2% to 69%.

  3. Estimated monthly branded searches for Carbon's worldwide fell 45.8% over 11 measured months, from 480 to 260 in August 2026.

  4. Estimated monthly branded searches for Bisquick worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

How is Bisquick measured?

Brandwave collects information about searches that people make online using Bisquick’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bisquick

Do you work for Bisquick? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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