Aunt Jemima vs Krusteaz:Which is searched more?
In August 2026, Aunt Jemima had more branded searches than Krusteaz among pancake mixes worldwide. Aunt Jemima was estimated to have 165K branded searches compared to Krusteaz’s 22.2K, and held a 67.5% Share of Search versus Krusteaz’s 9.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Aunt Jemima or Krusteaz?
Compare the pancake mixes shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Aunt Jemima, Krusteaz. The figures are in the table below the chart.
View monthly share of search table
| Month | Aunt Jemima | Krusteaz |
|---|---|---|
| Oct 2025 | 66.1% | 7.2% |
| Nov 2025 | 62% | 8.3% |
| Dec 2025 | 62% | 8.3% |
| Jan 2026 | 61.9% | 8.3% |
| Feb 2026 | 63.7% | 8.5% |
| Mar 2026 | 68.6% | 7.5% |
| Apr 2026 | 66.1% | 7.2% |
| May 2026 | 69.5% | 6.2% |
| Jun 2026 | 69.7% | 6.3% |
| Jul 2026 | 68.6% | 7.5% |
| Aug 2026 | 67.5% | 9.1% |
| Sep 2026 | — | — |
How has the Aunt Jemima and Krusteaz comparison changed over the last 12 months?
3 findings
- Aunt Jemima was ahead of Krusteaz in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Aunt Jemima’s estimated Share of Search among pancake mixes worldwide moved from 66.1% to 67.5%, and its estimated monthly branded searches held steady at 165K.
- Across the 11 months ending August 2026, Krusteaz’s estimated Share of Search among pancake mixes worldwide moved from 7.2% to 9.1%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
How did search popularity change for pancake mixes worldwide in August 2026?
2 changes
In August 2026, Krusteaz gained estimated Share of Search among pancake mixes worldwide, from 7.5% to 9.1%.
In August 2026, Aunt Jemima lost estimated Share of Search among pancake mixes worldwide, from 68.6% to 67.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Aunt Jemima’s and Krusteaz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aunt Jemima
1 branded search term
- aunt jemima
Krusteaz
1 branded search term
- krusteaz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.