Brandwave

How popular isAunt Jemima in search?

In August 2026, there were an estimated 165K branded searches for Aunt Jemima worldwide which held steady over the last 11 months. Aunt Jemima holds 69% estimated Share of Search among pancake mixes worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Aunt Jemima69%
  2. Bisquick16.9%
  3. Krusteaz9.3%
  4. Pearl Milling3.4%
  5. Birch Benders1.2%
  6. Carbon's0.11%
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Which pancake mixes compete with Aunt Jemima?

Aunt Jemima against pancake mixes worldwide, by month

Share of Search by month for Aunt Jemima, Bisquick, Krusteaz, Pearl Milling. The figures are in the table below the chart.

View monthly share of search table
MonthAunt JemimaBisquickKrusteazPearl MillingBirch BendersCarbon's
Oct 202567.6%20.3%7.4%3.3%1.2%0.2%
Nov 202563.4%23.2%8.5%3.8%0.92%0.15%
Dec 202563.3%23.2%8.5%3.8%0.92%0.18%
Jan 202663.2%23.2%8.5%3.8%1.1%0.15%
Feb 202665.5%19.6%8.8%4.8%1.2%0.13%
Mar 202670.2%17.2%7.7%3.4%1.2%0.14%
Apr 202667.6%20.3%7.4%3.3%1.2%0.13%
May 202671.2%17.5%6.4%3.5%1.3%0.14%
Jun 202671.4%17.5%6.4%3.5%1%0.11%
Jul 202670.2%17.2%7.7%3.4%1.2%0.17%
Aug 202669%16.9%9.3%3.4%1.2%0.11%
Sep 2026——————

  1. 1.Aunt Jemima

    69%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share -1.2 points.

  2. 2.Bisquick

    16.9%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Krusteaz

    9.3%

    Held 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.6 points.

  4. 4.Pearl Milling

    3.4%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Birch Benders

    1.2%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Carbon's

    0.11%

    Held 6th. 260 estimated branded searches, -33.3% vs prior month. Share -0.1 points.

Compare search popularity between Aunt Jemima and its closest rivals

How has branded search demand for Aunt Jemima changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Aunt Jemima worldwide held steady at 165K.
  • Across the 11 months ending August 2026, Aunt Jemima’s estimated Share of Search among pancake mixes worldwide increased from 67.6% to 69%.
  • Across the 11 months ending August 2026, Aunt Jemima’s estimated Share of Search among pancake mixes worldwide peaked at 71.4% in June 2026 and was lowest at 63.2% in January 2026.

How did search popularity change for pancake mixes worldwide in August 2026?

  1. In August 2026, Krusteaz gained estimated Share of Search among pancake mixes worldwide, from 7.7% to 9.3%.

  2. In August 2026, Aunt Jemima lost estimated Share of Search among pancake mixes worldwide, from 70.2% to 69%.

  3. Estimated monthly branded searches for Carbon's worldwide fell 45.8% over 11 measured months, from 480 to 260 in August 2026.

  4. Estimated monthly branded searches for Bisquick worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

How is Aunt Jemima measured?

Brandwave collects information about searches that people make online using Aunt Jemima’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • aunt jemima

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How the Brand Demand Index is measured

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