GE Profile vs Whirlpool:Which is searched more?
In September 2026, Whirlpool had more branded searches than GE Profile among oven brands worldwide. Whirlpool had about 21,700 branded searches, while GE Profile had 10,200. Whirlpool made up 0.77% of all oven brand searches we track, and GE Profile accounted for 0.36%. These are worldwide searches for English-language branded terms.
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Is GE Profile or Whirlpool more popular in search?
Compare the oven brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Whirlpool, GE Profile. The figures are in the table below the chart.
View monthly share of searches table
| Month | Electrolux | Smeg | Westinghouse | Wolf | Bosch | Fisher & Paykel | Whirlpool | Miele | Frigidaire | GE Profile |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.5% | 36% | 4.6% | 2% | 1.6% | 1.1% | 0.95% | 0.76% | 0.77% | 0.6% |
| Nov 2025 | 58.1% | 31.7% | 3.5% | 2% | 1.2% | 0.86% | 0.84% | 0.58% | 0.52% | 0.68% |
| Dec 2025 | 49.3% | 39.4% | 3.6% | 2.3% | 1.5% | 0.89% | 0.87% | 0.73% | 0.6% | 0.7% |
| Jan 2026 | 48.8% | 39.8% | 3.6% | 2.3% | 1.5% | 1.1% | 0.86% | 0.72% | 0.44% | 0.85% |
| Feb 2026 | 48.1% | 39.7% | 4.3% | 2.3% | 1.5% | 1.1% | 0.89% | 0.88% | 0.43% | 0.65% |
| Mar 2026 | 53.2% | 35.7% | 3.9% | 2.1% | 1.4% | 1.2% | 0.83% | 0.79% | 0.48% | 0.51% |
| Apr 2026 | 56.5% | 32.3% | 4.1% | 2.1% | 1.5% | 1% | 0.72% | 0.68% | 0.48% | 0.54% |
| May 2026 | 56.6% | 32.3% | 4.2% | 2.2% | 1.2% | 1% | 0.69% | 0.68% | 0.48% | 0.54% |
| Jun 2026 | 59.6% | 29.2% | 4.4% | 2.1% | 1.3% | 1.1% | 0.73% | 0.72% | 0.49% | 0.46% |
| Jul 2026 | 51.3% | 37.1% | 4.6% | 2.2% | 1.4% | 1.1% | 0.77% | 0.62% | 0.44% | 0.53% |
| Aug 2026 | 55.9% | 33.5% | 4.1% | 2.1% | 1.2% | 1% | 0.81% | 0.67% | 0.46% | 0.38% |
| Sep 2026 | 53.5% | 36.5% | 3.9% | 1.7% | 1.2% | 0.97% | 0.77% | 0.65% | 0.53% | 0.36% |
How has the GE Profile and Whirlpool comparison changed over the last 12 months?
3 findings
- Whirlpool was ahead of GE Profile in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, GE Profile’s share of searches among oven brands worldwide moved from 0.6% to 0.36%, and its estimated monthly branded searches moved from 17.5K to 10.2K.
- Across the 12 months ending September 2026, Whirlpool’s share of searches among oven brands worldwide moved from 0.95% to 0.77%, and its estimated monthly branded searches moved from 27.6K to 21.7K.
How did search popularity change for oven brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for GE Profile worldwide fell 41.7% over 12 measured months, from 17.5K to 10.2K in September 2026.
Estimated monthly branded searches for Whirlpool worldwide fell 21.4% over 12 measured months, from 27.6K to 21.7K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using GE Profile’s and Whirlpool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
GE Profile
2 branded search terms
- ge profile oven
- ge profile range
Whirlpool
2 branded search terms
- whirlpool oven
- whirlpool range
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