Brandwave

CapCut vs Clipchamp:Which is more popular?

In September 2026, CapCut had more branded searches than Clipchamp among online video editing platforms worldwide. CapCut had about 20.8 million branded searches, while Clipchamp had 1 million. CapCut made up 87.6% of all online video editing platform searches we track, and Clipchamp accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about online video editing platforms, Clipchamp appeared in four of the five answers and CapCut in three. Clipchamp was mentioned before CapCut in three out of five answers.

Among online video editing platforms worldwide in September 2026

Who do people search for more?

CapCut, about 21 searches for every 1 for Clipchamp

CapCut 20.8M searchesClipchamp 1M searches

Who does AI mention more?

Clipchamp, mentioned in 4 of 5 answers, CapCut in 3

Clipchamp in 4 of 5CapCut in 3 of 5

Who does AI recommend more?

Clipchamp, named ahead of CapCut in 3 of 5 answers

Clipchamp first in 3CapCut first in 2

Follow CapCut vs Clipchamp and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top online video editing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Clipchamp was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. CapCut was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Clipchamp was listed before CapCut in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Clipchamp1st
  2. VEED2nd
  3. CapCut3rd
  4. Kapwing4th
  5. Descript5th
  6. InVideo6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • VEED5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Clipchamp4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CapCut3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Descript2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kapwing2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • InVideo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about online video editing platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is CapCut or Clipchamp more popular in search?

This chart shows how often people search Google for CapCut and Clipchamp by name. Each line represents a brand's share of searches for all six online video editing platforms we track, month by month, from English-language searches worldwide.

CapCut and Clipchamp among online video editing platforms worldwide, by month

Share of searches by month for CapCut, Clipchamp. The figures are in the table below the chart.

View monthly share of searches table
MonthCapCutInVideoClipchampVEEDDescriptKapwing
Oct 202579.2%6.8%7%3.1%1.7%2.2%
Nov 202579.2%6.4%7%3.1%1.7%2.6%
Dec 202584.7%4.6%5%2.6%1.3%1.9%
Jan 202683.9%5.5%4.9%2.3%1.5%1.9%
Feb 202683.3%5.5%4.9%2.6%1.8%1.9%
Mar 202684.2%5.3%4.9%2.5%1.5%1.6%
Apr 202681.4%6.2%5.9%2.9%1.8%1.9%
May 202686.1%4.4%5.1%2.1%1.3%1.1%
Jun 202684.7%4.3%6.1%2.3%1.5%1.1%
Jul 202685.2%4.9%5%2.3%1.6%1.1%
Aug 202685.3%4.9%5%2.2%1.5%1%
Sep 202687.6%4.3%4.2%1.9%1.3%0.72%

How has the CapCut and Clipchamp comparison changed over the last 12 months?

3 findings

How did search popularity change for online video editing platforms worldwide in September 2026?

2 changes
  1. In September 2026, CapCut gained share of searches among online video editing platforms worldwide, from 85.3% to 87.6%.

  2. In September 2026, Clipchamp lost share of searches among online video editing platforms worldwide, from 5% to 4.2%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using CapCut’s and Clipchamp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CapCut

2 branded search terms

  • capcut
  • capcut video editor

Clipchamp

1 branded search term

  • clipchamp

How the Brand Demand Index is measured

Other head-to-heads among online video editing platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.