DeepL vs QuillBot:Which is more popular?
In September 2026, DeepL had more branded searches than QuillBot among online translation tools worldwide. DeepL had about 18.9 million branded searches, while QuillBot had 5.1 million. DeepL made up 7.4% of all online translation tool searches we track, and QuillBot accounted for 2%. When we asked ChatGPT and Google AI Overviews about online translation tools, DeepL appeared in all five answers and QuillBot in two. DeepL was mentioned before QuillBot in every answer.
Who do people search for more?
DeepL, about 4 searches for every 1 for QuillBot
Who does AI mention more?
DeepL, mentioned in every answer we collected
Who does AI recommend more?
DeepL, named ahead of QuillBot in every answer
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Top online translation tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, DeepL appeared in all five answers. QuillBot was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. DeepL was listed before QuillBot in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- DeepL1st
Google Translate2nd
QuillBot3rd
Microsoft Translator4th
Reverso5th
Papago–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- DeepL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Google Translate4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- QuillBot2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Reverso2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Microsoft Translator2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Papago0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about online translation tools
5 answers
Asked ChatGPT
“Which online translation tool should I use?”
Asked ChatGPT
“What are the best online translation tools?”
Asked ChatGPT
“What's the best online translation tool for text translation?”
Searched Google, AI Overview
“online translation tool”
Searched Google, AI Overview
“translate text online”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is DeepL or QuillBot more popular in search?
This chart shows how often people search Google for DeepL and QuillBot by name. Each line represents a brand's share of searches for all six online translation tools we track, month by month, from English-language searches worldwide.
Share of searches by month for DeepL, QuillBot. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Translate | DeepL | QuillBot | Reverso | Papago | Microsoft Translator |
|---|---|---|---|---|---|---|
| Oct 2025 | 85.9% | 9.6% | 2.8% | 1.3% | 0.24% | 0.14% |
| Nov 2025 | 86.5% | 8.8% | 2.9% | 1.3% | 0.25% | 0.31% |
| Dec 2025 | 88.6% | 7.8% | 2% | 1.1% | 0.22% | 0.26% |
| Jan 2026 | 87.5% | 8.7% | 1.9% | 1.3% | 0.24% | 0.26% |
| Feb 2026 | 88.4% | 7.8% | 2% | 1.3% | 0.21% | 0.32% |
| Mar 2026 | 86.2% | 9.6% | 2.5% | 1.3% | 0.23% | 0.11% |
| Apr 2026 | 88.3% | 8.4% | 2% | 1.1% | 0.19% | 0.02% |
| May 2026 | 87.9% | 8.8% | 2% | 1.1% | 0.19% | 0.02% |
| Jun 2026 | 86.1% | 10.6% | 2.1% | 1% | 0.2% | 0.02% |
| Jul 2026 | 85.2% | 11.3% | 2.4% | 0.84% | 0.2% | 0.09% |
| Aug 2026 | 89.5% | 7.3% | 2.2% | 0.74% | 0.2% | 0.08% |
| Sep 2026 | 89.2% | 7.4% | 2% | 1.1% | 0.19% | 0.02% |
How has the DeepL and QuillBot comparison changed over the last 12 months?
3 findings
- DeepL was ahead of QuillBot in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeepL’s share of searches among online translation tools worldwide moved from 9.6% to 7.4%, and its estimated monthly branded searches moved from 31.1M to 18.9M.
- Across the 12 months ending September 2026, QuillBot’s share of searches among online translation tools worldwide moved from 2.8% to 2%, and its estimated monthly branded searches moved from 9.2M to 5.1M.
How did search popularity change for online translation tools worldwide in September 2026?
2 changes
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using DeepL’s and QuillBot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among online translation tools
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