Brandwave

DeepL vs Google Translate:Which is more popular?

In September 2026, Google Translate had more branded searches than DeepL among online translation tools worldwide. Google Translate had about 226.9 million branded searches, while DeepL had 18.9 million. Google Translate made up 89.2% of all online translation tool searches we track, and DeepL accounted for 7.4%. When we asked ChatGPT and Google AI Overviews about online translation tools, DeepL appeared in all five answers and Google Translate in four. Google Translate was mentioned before DeepL in three out of five answers.

Among online translation tools worldwide in September 2026

Who do people search for more?

Google Translate, about 12 searches for every 1 for DeepL

Google Translate 227M searchesDeepL 18.9M searches

Who does AI mention more?

DeepL, mentioned in every answer we collected

DeepL in 5 of 5Google Translate in 4 of 5

Who does AI recommend more?

Google Translate, named ahead of DeepL in 3 of 5 answers

Google Translate first in 3DeepL first in 2

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Top online translation tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DeepL appeared in all five answers. Google Translate was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Google Translate was listed before DeepL in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DeepL1st
  2. Google Translate2nd
  3. QuillBot3rd
  4. Microsoft Translator4th
  5. Reverso5th
  6. Papago–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DeepL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Translate4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • QuillBot2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Reverso2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Translator2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Papago0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online translation tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is DeepL or Google Translate more popular in search?

This chart shows how often people search Google for DeepL and Google Translate by name. Each line represents a brand's share of searches for all six online translation tools we track, month by month, from English-language searches worldwide.

DeepL and Google Translate among online translation tools worldwide, by month

Share of searches by month for Google Translate, DeepL. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle TranslateDeepLQuillBotReversoPapagoMicrosoft Translator
Oct 202585.9%9.6%2.8%1.3%0.24%0.14%
Nov 202586.5%8.8%2.9%1.3%0.25%0.31%
Dec 202588.6%7.8%2%1.1%0.22%0.26%
Jan 202687.5%8.7%1.9%1.3%0.24%0.26%
Feb 202688.4%7.8%2%1.3%0.21%0.32%
Mar 202686.2%9.6%2.5%1.3%0.23%0.11%
Apr 202688.3%8.4%2%1.1%0.19%0.02%
May 202687.9%8.8%2%1.1%0.19%0.02%
Jun 202686.1%10.6%2.1%1%0.2%0.02%
Jul 202685.2%11.3%2.4%0.84%0.2%0.09%
Aug 202689.5%7.3%2.2%0.74%0.2%0.08%
Sep 202689.2%7.4%2%1.1%0.19%0.02%

How has the DeepL and Google Translate comparison changed over the last 12 months?

3 findings

How did search popularity change for online translation tools worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for DeepL worldwide fell 39.2% over 12 measured months, from 31.1M to 18.9M in September 2026.

  2. Estimated monthly branded searches for Google Translate worldwide fell 18.5% over 12 measured months, from 278M to 227M in September 2026.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using DeepL’s and Google Translate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeepL

6 branded search terms

  • deepl
  • deepl ai
  • deepl app
  • deepl software
  • deepl translator
  • translator deepl

Google Translate

6 branded search terms

  • google translate
  • google translate app
  • google translate software
  • google translate translator
  • googletranslate
  • translator google translate

How the Brand Demand Index is measured

Other head-to-heads among online translation tools

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