Capsule vs Hims:Which is more popular?
In September 2026, Hims had more branded searches than Capsule among online pharmacy services worldwide. Hims had about 550,000 branded searches, while Capsule had 27,100. Hims made up 56.8% of all online pharmacy service searches we track, and Capsule accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about online pharmacy services, Capsule appeared in one of the five answers and Hims in none.
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Top online pharmacy services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Capsule was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hims did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Amazon Pharmacy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mark Cuban Cost Plus Drug Company3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Capsule1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hims0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nurx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about online pharmacy services
5 answers
Asked ChatGPT
“Which online pharmacy service should I use?”
Asked ChatGPT
“What are the best online pharmacy services?”
Asked ChatGPT
“What's the best online pharmacy service for prescriptions delivered?”
Searched Google, AI Overview
“online pharmacy services”
Searched Google, AI Overview
“prescription delivery”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Capsule or Hims more popular in search?
This chart shows how often people search Google for Capsule and Hims by name. Each line represents a brand's share of searches for all five online pharmacy services we track, month by month, from English-language searches worldwide.
Share of searches by month for Hims, Capsule. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hims | Amazon Pharmacy | Mark Cuban Cost Plus Drug Company | Nurx | Capsule |
|---|---|---|---|---|---|
| Oct 2025 | 59% | 17.7% | 12.5% | 7.9% | 2.9% |
| Nov 2025 | 60.2% | 18.1% | 10.6% | 8.1% | 3% |
| Dec 2025 | 64.9% | 15.9% | 9.5% | 7.1% | 2.6% |
| Jan 2026 | 54.8% | 24.5% | 12% | 6% | 2.7% |
| Feb 2026 | 57.8% | 21.1% | 12.4% | 6.4% | 2.3% |
| Mar 2026 | 58.7% | 21.5% | 10.5% | 6.5% | 2.9% |
| Apr 2026 | 59.1% | 21.6% | 10.4% | 6.5% | 2.4% |
| May 2026 | 60.2% | 18% | 12.8% | 6.6% | 2.4% |
| Jun 2026 | 61.6% | 18.4% | 10.8% | 6.8% | 2.5% |
| Jul 2026 | 59.8% | 21.9% | 10.5% | 5.4% | 2.4% |
| Aug 2026 | 54.2% | 24.2% | 11.6% | 7.3% | 2.7% |
| Sep 2026 | 56.8% | 20.7% | 12% | 7.6% | 2.8% |
How has the Capsule and Hims comparison changed over the last 12 months?
3 findings
- Hims was ahead of Capsule in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Capsule’s share of searches among online pharmacy services worldwide moved from 2.9% to 2.8%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, Hims’ share of searches among online pharmacy services worldwide moved from 59% to 56.8%, and its estimated monthly branded searches held steady at 550K.
How did search popularity change for online pharmacy services worldwide in September 2026?
1 change
In September 2026, Hims gained share of searches among online pharmacy services worldwide, from 54.2% to 56.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Capsule’s and Hims’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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