Coursera vs Khan Academy:Which is searched more?
In September 2026, Khan Academy had more branded searches than Coursera among online learning platforms worldwide. Khan Academy was estimated to have 11.1M branded searches compared to Coursera’s 3.4M, and held a 57.7% Share of Search versus Coursera’s 17.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Coursera or Khan Academy?
Compare the online course platforms people use to learn new skills. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Khan Academy, Coursera. The figures are in the table below the chart.
View monthly share of search table
| Month | Khan Academy | Coursera | Udemy | LinkedIn Learning | edX | MasterClass | Skillshare |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.2% | 18.5% | 22.6% | 3.7% | 2.5% | 1.1% | 1.4% |
| Nov 2025 | 47.3% | 17.3% | 25.9% | 3.5% | 2.8% | 1.6% | 1.6% |
| Dec 2025 | 44.9% | 20.1% | 24.6% | 4% | 2.7% | 2.2% | 1.5% |
| Jan 2026 | 40.7% | 22.2% | 27.2% | 3.7% | 3% | 1.6% | 1.6% |
| Feb 2026 | 44.8% | 20% | 24.5% | 4% | 3.3% | 1.2% | 2.2% |
| Mar 2026 | 44.1% | 19.8% | 24.1% | 4.9% | 3.2% | 1.8% | 2.2% |
| Apr 2026 | 45.7% | 20.5% | 25% | 4.1% | 2.2% | 1.5% | 1% |
| May 2026 | 41% | 22.4% | 27.4% | 4.5% | 2.5% | 1.3% | 0.9% |
| Jun 2026 | 36.2% | 24.2% | 29.6% | 4.9% | 2.7% | 1.5% | 0.98% |
| Jul 2026 | 41.5% | 22.7% | 27.7% | 3.7% | 2.5% | 1.1% | 0.75% |
| Aug 2026 | 51% | 18.7% | 22.8% | 3.8% | 2.1% | 1.1% | 0.61% |
| Sep 2026 | 57.7% | 17.4% | 17.4% | 4.3% | 1.6% | 1% | 0.57% |
How has the Coursera and Khan Academy comparison changed over the last 12 months?
3 findings
- Khan Academy was ahead of Coursera in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Coursera’s estimated Share of Search among online learning platforms worldwide moved from 18.5% to 17.4%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
- Across the 12 months ending September 2026, Khan Academy’s estimated Share of Search among online learning platforms worldwide moved from 50.2% to 57.7%, and its estimated monthly branded searches held steady at 11.1M.
How did search popularity change for online learning platforms worldwide in September 2026?
2 changes
In September 2026, Khan Academy gained estimated Share of Search among online learning platforms worldwide, from 51% to 57.7%.
In September 2026, Coursera lost estimated Share of Search among online learning platforms worldwide, from 18.7% to 17.4%.
Other head-to-heads among online learning platforms
How each brand is measured
Brandwave collects information about searches that people make online using Coursera’s and Khan Academy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Coursera
1 branded search term
- coursera
Khan Academy
1 branded search term
- khan academy
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.