incident.io vs PagerDuty:Which is more popular by branded search?
In August 2026, PagerDuty had more branded searches than incident.io among on-call management platforms worldwide. PagerDuty was estimated to have 67.5K branded searches compared to incident.io’s 6.8K, and held a 71.4% Share of Search versus incident.io’s 7.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, incident.io or PagerDuty?
Compare the tools used to run on-call rotations and escalations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for PagerDuty, incident.io. The figures are in the table below the chart.
View monthly share of search table
| Month | PagerDuty | Opsgenie | incident.io | xMatters | FireHydrant |
|---|---|---|---|---|---|
| Oct 2025 | 63.1% | 21.7% | 9.8% | 5.3% | 0.14% |
| Nov 2025 | 68.6% | 19.5% | 5.9% | 5.8% | 0.13% |
| Dec 2025 | 65.1% | 22.4% | 6.8% | 5.5% | 0.28% |
| Jan 2026 | 64.1% | 22.3% | 6.7% | 6.6% | 0.33% |
| Feb 2026 | 69.1% | 19.8% | 6% | 4.8% | 0.24% |
| Mar 2026 | 67.8% | 19.1% | 7.1% | 5.7% | 0.28% |
| Apr 2026 | 70.1% | 16.3% | 7.4% | 5.9% | 0.24% |
| May 2026 | 72.2% | 16.6% | 6.2% | 5% | 0.09% |
| Jun 2026 | 71.2% | 16.4% | 7.5% | 4.9% | 0.09% |
| Jul 2026 | 71.4% | 16.2% | 7.4% | 4.8% | 0.09% |
| Aug 2026 | 71.4% | 15.6% | 7.2% | 5.7% | 0.11% |
| Sep 2026 | — | — | — | — | — |
How has the incident.io and PagerDuty comparison changed over the last 12 months?
3 findings
- PagerDuty was ahead of incident.io in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, incident.io’s estimated Share of Search among on-call management platforms worldwide moved from 9.8% to 7.2%, and its estimated monthly branded searches moved from 12.2K to 6.8K.
- Across the 11 months ending August 2026, PagerDuty’s estimated Share of Search among on-call management platforms worldwide moved from 63.1% to 71.4%, and its estimated monthly branded searches moved from 78.8K to 67.5K.
How did search popularity change for on-call management platforms worldwide in August 2026?
2 changes
Estimated monthly branded searches for incident.io worldwide fell 44.5% over 11 measured months, from 12.2K to 6.8K in August 2026.
Estimated monthly branded searches for PagerDuty worldwide fell 14.4% over 11 measured months, from 78.8K to 67.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using incident.io’s and PagerDuty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
incident.io
3 branded search terms
- incident io
- incident.io
- incident.io app
PagerDuty
6 branded search terms
- incident management pagerduty
- pagerduty
- pagerduty app
- pagerduty com
- pagerduty incident management
- pagerduty software
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