Crespo vs Fragata:Which is more popular?
In September 2026, Crespo and Fragata were level in searches among olives brands worldwide, with an estimated 90.5K branded searches each, at 29.2% of the total each. When we asked ChatGPT and Google AI Overviews about olives brands, neither Crespo nor Fragata appeared in any of the five answers.
Who do people search for more?
Crespo and Fragata are searched for about as often as each other.
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top olives brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Crespo nor Fragata showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Mezzetta4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Divina2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gaea1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Crespo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fragata0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Delicia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Olives Et Al0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about olives brands
5 answers
Asked ChatGPT
“Which olives brand should I buy?”
Asked ChatGPT
“What are the best olives brands?”
Asked ChatGPT
“What's the best olives brand for snacking and salads?”
Searched Google, AI Overview
“green olives”
Searched Google, AI Overview
“black olives”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Crespo or Fragata more popular in search?
This chart shows how often people search Google for Crespo and Fragata by name. Each line represents a brand's share of searches for all seven olives brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Crespo, Fragata. The figures are in the table below the chart.
View monthly share of searches table
| Month | Crespo | Fragata | Delicia | Gaea | Mezzetta | Olives Et Al | Divina |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.2% | 21.5% | 21.5% | 14.4% | 2.8% | 0.46% | 0.26% |
| Nov 2025 | 39.7% | 26.6% | 17.8% | 11.9% | 2.9% | 0.71% | 0.26% |
| Dec 2025 | 30.8% | 25.2% | 25.2% | 13.8% | 3.6% | 0.99% | 0.34% |
| Jan 2026 | 36.9% | 24.7% | 20.2% | 13.5% | 4% | 0.44% | 0.27% |
| Feb 2026 | 41.6% | 22.8% | 18.7% | 12.5% | 3.6% | 0.49% | 0.27% |
| Mar 2026 | 40% | 40% | 9.8% | 8% | 1.7% | 0.26% | 0.14% |
| Apr 2026 | 34% | 27.9% | 18.7% | 15.3% | 3.2% | 0.59% | 0.31% |
| May 2026 | 34.2% | 23% | 23% | 15.4% | 3.6% | 0.5% | 0.31% |
| Jun 2026 | 36.9% | 24.8% | 20.3% | 13.6% | 3.5% | 0.64% | 0.34% |
| Jul 2026 | 40.7% | 22.3% | 18.2% | 14.9% | 3% | 0.48% | 0.3% |
| Aug 2026 | 36.2% | 29.5% | 19.8% | 10.9% | 2.8% | 0.51% | 0.27% |
| Sep 2026 | 29.2% | 29.2% | 19.5% | 16% | 5.3% | 0.52% | 0.28% |
How has the Crespo and Fragata comparison changed over the last 12 months?
3 findings
- Crespo was ahead of Fragata in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Crespo’s share of searches among olives brands worldwide moved from 39.2% to 29.2%, and its estimated monthly branded searches moved from 135K to 90.5K.
- Across the 12 months ending September 2026, Fragata’s share of searches among olives brands worldwide moved from 21.5% to 29.2%, and its estimated monthly branded searches moved from 74K to 90.5K.
How did search popularity change for olives brands worldwide in September 2026?
2 changes
In September 2026, Crespo lost share of searches among olives brands worldwide, from 36.2% to 29.2%.
Estimated monthly branded searches for Fragata worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Crespo’s and Fragata’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among olives brands

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