Brandwave

Crespo vs Fragata:Which is more popular?

In September 2026, Crespo and Fragata were level in searches among olives brands worldwide, with an estimated 90.5K branded searches each, at 29.2% of the total each. When we asked ChatGPT and Google AI Overviews about olives brands, neither Crespo nor Fragata appeared in any of the five answers.

Among olives brands worldwide in September 2026

Who do people search for more?

Crespo and Fragata are searched for about as often as each other.

Crespo 90.5K searchesFragata 90.5K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Crespo in 0 of 5Fragata in 0 of 5

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Top olives brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Crespo nor Fragata showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Divina1st
  2. Mezzetta2nd
  3. Gaea3rd
  4. Crespo–
  5. Fragata–
  6. Delicia–
  7. Olives Et Al–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mezzetta4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Divina2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gaea1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Crespo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fragata0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Delicia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Olives Et Al0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about olives brands

5 answers
  • Asked ChatGPT

    “Which olives brand should I buy?”

    1. 1Mezzetta
  • Asked ChatGPT

    “What are the best olives brands?”

    1. 1Divina
    2. 2Mezzetta
    3. 3Gaea
  • Asked ChatGPT

    “What's the best olives brand for snacking and salads?”

    1. 1Divina
    2. 2Mezzetta
  • Searched Google, AI Overview

    “green olives”

    1. 1Mezzetta
  • Searched Google, AI Overview

    “black olives”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Is Crespo or Fragata more popular in search?

    This chart shows how often people search Google for Crespo and Fragata by name. Each line represents a brand's share of searches for all seven olives brands we track, month by month, from English-language searches worldwide.

    Crespo and Fragata among olives brands worldwide, by month

    Share of searches by month for Crespo, Fragata. The figures are in the table below the chart.

    View monthly share of searches table
    MonthCrespoFragataDeliciaGaeaMezzettaOlives Et AlDivina
    Oct 202539.2%21.5%21.5%14.4%2.8%0.46%0.26%
    Nov 202539.7%26.6%17.8%11.9%2.9%0.71%0.26%
    Dec 202530.8%25.2%25.2%13.8%3.6%0.99%0.34%
    Jan 202636.9%24.7%20.2%13.5%4%0.44%0.27%
    Feb 202641.6%22.8%18.7%12.5%3.6%0.49%0.27%
    Mar 202640%40%9.8%8%1.7%0.26%0.14%
    Apr 202634%27.9%18.7%15.3%3.2%0.59%0.31%
    May 202634.2%23%23%15.4%3.6%0.5%0.31%
    Jun 202636.9%24.8%20.3%13.6%3.5%0.64%0.34%
    Jul 202640.7%22.3%18.2%14.9%3%0.48%0.3%
    Aug 202636.2%29.5%19.8%10.9%2.8%0.51%0.27%
    Sep 202629.2%29.2%19.5%16%5.3%0.52%0.28%

    How has the Crespo and Fragata comparison changed over the last 12 months?

    3 findings
    • Crespo was ahead of Fragata in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Crespo’s share of searches among olives brands worldwide moved from 39.2% to 29.2%, and its estimated monthly branded searches moved from 135K to 90.5K.
    • Across the 12 months ending September 2026, Fragata’s share of searches among olives brands worldwide moved from 21.5% to 29.2%, and its estimated monthly branded searches moved from 74K to 90.5K.

    How did search popularity change for olives brands worldwide in September 2026?

    2 changes
    1. In September 2026, Crespo lost share of searches among olives brands worldwide, from 36.2% to 29.2%.

    2. Estimated monthly branded searches for Fragata worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Crespo’s and Fragata’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Crespo

    1 branded search term

    • crespo

    Fragata

    1 branded search term

    • fragata

    How the Brand Demand Index is measured

    Other head-to-heads among olives brands

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