How popular isCrespo in search?
In September 2026, people searched for Crespo by name about 90,500 times worldwide, a 33% decrease from the previous year. These searches made up 29.2% of all global olives brand searches, placing Crespo first out of seven brands. These are worldwide searches for English-language branded terms.
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Which olives brands compete with Crespo?
Share of searches by month for Crespo, Fragata, Delicia, Gaea, Mezzetta. The figures are in the table below the chart.
View monthly share of searches table
| Month | Crespo | Fragata | Delicia | Gaea | Mezzetta | Olives Et Al | Divina |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.2% | 21.5% | 21.5% | 14.4% | 2.8% | 0.46% | 0.26% |
| Nov 2025 | 39.7% | 26.6% | 17.8% | 11.9% | 2.9% | 0.71% | 0.26% |
| Dec 2025 | 30.8% | 25.2% | 25.2% | 13.8% | 3.6% | 0.99% | 0.34% |
| Jan 2026 | 36.9% | 24.7% | 20.2% | 13.5% | 4% | 0.44% | 0.27% |
| Feb 2026 | 41.6% | 22.8% | 18.7% | 12.5% | 3.6% | 0.49% | 0.27% |
| Mar 2026 | 40% | 40% | 9.8% | 8% | 1.7% | 0.26% | 0.14% |
| Apr 2026 | 34% | 27.9% | 18.7% | 15.3% | 3.2% | 0.59% | 0.31% |
| May 2026 | 34.2% | 23% | 23% | 15.4% | 3.6% | 0.5% | 0.31% |
| Jun 2026 | 36.9% | 24.8% | 20.3% | 13.6% | 3.5% | 0.64% | 0.34% |
| Jul 2026 | 40.7% | 22.3% | 18.2% | 14.9% | 3% | 0.48% | 0.3% |
| Aug 2026 | 36.2% | 29.5% | 19.8% | 10.9% | 2.8% | 0.51% | 0.27% |
| Sep 2026 | 29.2% | 29.2% | 19.5% | 16% | 5.3% | 0.52% | 0.28% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29.2% | 90.5K | -33% | -7 points | |
| 2, held 2nd | 29.2% | 90.5K | -17.7% | -0.3 points | |
| 3, held 3rd | 19.5% | 60.5K | -18.2% | -0.3 points | |
| 4, held 4th | 16% | 49.5K | +22.2% | +5.1 points | |
| 5, held 5th | 5.3% | 16.4K | +56.2% | +2.5 points | |
| 6, held 6th | 0.52% | 1.6K | -15.8% | 0 points | |
| 7, held 7th | 0.28% | 880 | -12% | 0 points |
1.Crespo
29.2%
Held 1st. 90.5K estimated branded searches, -33% vs prior month. Share -7 points.
2.Fragata
29.2%
Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.3 points.
3.
Delicia19.5%
Held 3rd. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
4.
Gaea16%
Held 4th. 49.5K estimated branded searches, +22.2% vs prior month. Share +5.1 points.
5.
Mezzetta5.3%
Held 5th. 16.4K estimated branded searches, +56.2% vs prior month. Share +2.5 points.
0.52%
Held 6th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.
7.Divina
0.28%
Held 7th. 880 estimated branded searches, -12% vs prior month. Share 0 points.
Compare search popularity between Crespo and its closest rivals
Every comparison with Crespo
6 comparisons
How has branded search demand for Crespo changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Crespo worldwide fell from 135K to 90.5K.
- Across the 12 months ending September 2026, Crespo’s share of searches among olives brands worldwide decreased from 39.2% to 29.2%.
- Across the 12 months ending September 2026, Crespo’s share of searches among olives brands worldwide peaked at 41.6% in February 2026 and was lowest at 29.2% in September 2026.
How did search popularity change for olives brands worldwide in September 2026?
5 changes
In September 2026, Gaea gained share of searches among olives brands worldwide, from 10.9% to 16%.
In September 2026, Mezzetta gained share of searches among olives brands worldwide, from 2.8% to 5.3%.
In September 2026, Crespo lost share of searches among olives brands worldwide, from 36.2% to 29.2%.
Estimated monthly branded searches for Fragata worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.
Estimated monthly branded searches for Delicia worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.
How are Crespo’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Crespo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- crespo
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