Brandwave

How popular isCrespo?

In September 2026, people searched for Crespo by name about 90,500 times worldwide, a 33% decrease from the previous year. These searches made up 29.2% of all global olives brand searches, placing Crespo first out of seven brands. When we asked both ChatGPT and Google AI Overviews about olives brands, Crespo did not appear in any of the answers.

Search and AI answers in September 2026

Crespo is the most searched of 7 competitors and not listed in any AI answer.

  1. CrespoShare of searches 29.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. FragataShare of searches 29.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. DeliciaShare of searches 19.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. GaeaShare of searches 16%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  5. MezzettaShare of searches 5.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

+2 more

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Top olives brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Crespo did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Divina1st
  2. Mezzetta2nd
  3. Gaea3rd
  4. Crespo–
  5. Fragata–
  6. Delicia–
  7. Olives Et Al–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mezzetta4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Divina2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gaea1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Crespo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fragata0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Delicia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Olives Et Al0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about olives brands

5 answers

  • Asked ChatGPT

    “Which olives brand should I buy?”

    1. 1Mezzetta

  • Asked ChatGPT

    “What are the best olives brands?”

    1. 1Divina
    2. 2Mezzetta
    3. 3Gaea

  • Asked ChatGPT

    “What's the best olives brand for snacking and salads?”

    1. 1Divina
    2. 2Mezzetta

  • Searched Google, AI Overview

    “green olives”

    1. 1Mezzetta

  • Searched Google, AI Overview

    “black olives”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Which olives brands compete with Crespo?

    Crespo against olives brands worldwide, by month

    Share of searches by month for Crespo, Fragata, Delicia, Gaea, Mezzetta. The figures are in the table below the chart.

    View monthly share of searches table
    MonthCrespoFragataDeliciaGaeaMezzettaOlives Et AlDivina
    Oct 202539.2%21.5%21.5%14.4%2.8%0.46%0.26%
    Nov 202539.7%26.6%17.8%11.9%2.9%0.71%0.26%
    Dec 202530.8%25.2%25.2%13.8%3.6%0.99%0.34%
    Jan 202636.9%24.7%20.2%13.5%4%0.44%0.27%
    Feb 202641.6%22.8%18.7%12.5%3.6%0.49%0.27%
    Mar 202640%40%9.8%8%1.7%0.26%0.14%
    Apr 202634%27.9%18.7%15.3%3.2%0.59%0.31%
    May 202634.2%23%23%15.4%3.6%0.5%0.31%
    Jun 202636.9%24.8%20.3%13.6%3.5%0.64%0.34%
    Jul 202640.7%22.3%18.2%14.9%3%0.48%0.3%
    Aug 202636.2%29.5%19.8%10.9%2.8%0.51%0.27%
    Sep 202629.2%29.2%19.5%16%5.3%0.52%0.28%

    1. 1.Crespo

      29.2%

      Held 1st. 90.5K estimated branded searches, -33% vs prior month. Share -7 points.

    2. 2.Fragata

      29.2%

      Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.3 points.

    3. 3.Delicia

      19.5%

      Held 3rd. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

    4. 4.Gaea

      16%

      Held 4th. 49.5K estimated branded searches, +22.2% vs prior month. Share +5.1 points.

    5. 5.Mezzetta

      5.3%

      Held 5th. 16.4K estimated branded searches, +56.2% vs prior month. Share +2.5 points.

    6. 6.Olives Et Al

      0.52%

      Held 6th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.

    7. 7.Divina

      0.28%

      Held 7th. 880 estimated branded searches, -12% vs prior month. Share 0 points.

    Compare popularity between Crespo and its closest rivals

    Every comparison with Crespo

    6 comparisons

    How has branded search demand for Crespo changed worldwide over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Crespo worldwide fell from 135K to 90.5K.
    • Across the 12 months ending September 2026, Crespo’s share of searches among olives brands worldwide decreased from 39.2% to 29.2%.
    • Across the 12 months ending September 2026, Crespo’s share of searches among olives brands worldwide peaked at 41.6% in February 2026 and was lowest at 29.2% in September 2026.

    How did search popularity change for olives brands worldwide in September 2026?

    5 changes

    1. In September 2026, Gaea gained share of searches among olives brands worldwide, from 10.9% to 16%.

    2. In September 2026, Mezzetta gained share of searches among olives brands worldwide, from 2.8% to 5.3%.

    3. In September 2026, Crespo lost share of searches among olives brands worldwide, from 36.2% to 29.2%.

    4. Estimated monthly branded searches for Fragata worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.

    5. Estimated monthly branded searches for Delicia worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

    How are Crespo’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Crespo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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    How the Brand Demand Index is measured

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