Baker Hughes vs SAP S/4HANA:Which is more popular?
In September 2026, Baker Hughes had more branded searches than SAP S/4HANA among oil and gas software worldwide. Baker Hughes had about 201,000 branded searches, while SAP S/4HANA had 113,000. Baker Hughes made up 39.1% of all oil and gas software searches we track, and SAP S/4HANA accounted for 21.9%. When we asked ChatGPT and Google AI Overviews about oil and gas software, SAP S/4HANA appeared in two of the five answers and Baker Hughes in none.
Who do people search for more?
Baker Hughes, about 78% more searches than SAP S/4HANA
Who does AI mention more?
SAP S/4HANA, mentioned in 2 of 5 answers, Baker Hughes in 0
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Top oil and gas software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, SAP S/4HANA was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Baker Hughes did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Quorum1st
IFS Cloud2nd- Peloton WellView2nd
SLB2nd
Enverus5th- SAP S/4HANA6th
- Baker Hughes–
Halliburton–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Quorum3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SAP S/4HANA2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- IFS Cloud2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Peloton WellView2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SLB2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Enverus1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Baker Hughes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Halliburton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about oil and gas software
5 answers
Asked ChatGPT
“Which oil and gas software should I use?”
Asked ChatGPT
“What are the best oil and gas software options?”
Asked ChatGPT
“What's the best oil and gas software for field operations?”
Searched Google, AI Overview
“oil and gas software”
Searched Google, AI Overview
“production accounting software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Baker Hughes or SAP S/4HANA more popular in search?
This chart shows how often people search Google for Baker Hughes and SAP S/4HANA by name. Each line represents a brand's share of searches for all eight oil and gas software we track, month by month, from English-language searches worldwide.
Share of searches by month for Baker Hughes, SAP S/4HANA. The figures are in the table below the chart.
View monthly share of searches table
| Month | Baker Hughes | Halliburton | SAP S/4HANA | Enverus | IFS Cloud | Quorum | Peloton WellView | SLB |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.7% | 31.7% | 22.6% | 4.3% | 1.3% | 1% | 0.33% | 0.04% |
| Nov 2025 | 32.5% | 39.6% | 22.2% | 3.6% | 1.1% | 0.71% | 0.32% | 0.03% |
| Dec 2025 | 39.3% | 32.1% | 21.9% | 4.3% | 1% | 0.86% | 0.37% | 0.04% |
| Jan 2026 | 30.9% | 46.3% | 17.3% | 3.4% | 1% | 0.68% | 0.26% | 0.04% |
| Feb 2026 | 31.8% | 38.7% | 22.7% | 4.3% | 1.3% | 0.85% | 0.33% | 0.05% |
| Mar 2026 | 36.2% | 36.2% | 21.2% | 4% | 1.2% | 0.97% | 0.3% | 0.04% |
| Apr 2026 | 36.6% | 36.6% | 20.5% | 4% | 1.2% | 0.8% | 0.29% | 0.04% |
| May 2026 | 34.5% | 34.5% | 23.6% | 4.6% | 1.4% | 0.92% | 0.35% | 0.04% |
| Jun 2026 | 39.2% | 32.2% | 22% | 4.3% | 1.3% | 0.7% | 0.35% | 0.04% |
| Jul 2026 | 36.8% | 36.8% | 20.6% | 3.3% | 1.2% | 0.81% | 0.35% | 0.03% |
| Aug 2026 | 36.2% | 36.2% | 20.2% | 4.9% | 1.2% | 0.96% | 0.39% | 0.05% |
| Sep 2026 | 39.1% | 32.1% | 21.9% | 4.3% | 1.3% | 0.86% | 0.39% | 0.06% |
How has the Baker Hughes and SAP S/4HANA comparison changed over the last 12 months?
3 findings
- Baker Hughes was ahead of SAP S/4HANA in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Baker Hughes’ share of searches among oil and gas software worldwide moved from 38.7% to 39.1%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, SAP S/4HANA’s share of searches among oil and gas software worldwide moved from 22.6% to 21.9%, and its estimated monthly branded searches moved from 118K to 113K.
How did search popularity change for oil and gas software worldwide in September 2026?
2 changes
In September 2026, Baker Hughes gained share of searches among oil and gas software worldwide, from 36.2% to 39.1%.
In September 2026, SAP S/4HANA gained share of searches among oil and gas software worldwide, from 20.2% to 21.9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Baker Hughes’ and SAP S/4HANA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Baker Hughes
1 branded search term
- baker hughes
SAP S/4HANA
2 branded search terms
- s 4hana
- sap s4hana
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