Brandwave

Baker Hughes vs Halliburton:Which is more popular?

In September 2026, Baker Hughes had more branded searches than Halliburton among oil and gas software worldwide. Baker Hughes had about 201,000 branded searches, while Halliburton had 165,000. Baker Hughes made up 39.1% of all oil and gas software searches we track, and Halliburton accounted for 32.1%. When we asked ChatGPT and Google AI Overviews about oil and gas software, neither Baker Hughes nor Halliburton appeared in any of the five answers.

Among oil and gas software worldwide in September 2026

Who do people search for more?

Baker Hughes, about 22% more searches than Halliburton

Baker Hughes 201K searchesHalliburton 165K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Baker Hughes in 0 of 5Halliburton in 0 of 5

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Top oil and gas software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Baker Hughes nor Halliburton showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Quorum1st
  2. IFS Cloud2nd
  3. Peloton WellView2nd
  4. SLB2nd
  5. Enverus5th
  6. SAP S/4HANA6th
  7. Baker Hughes–
  8. Halliburton–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Quorum3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SAP S/4HANA2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • IFS Cloud2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Peloton WellView2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SLB2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Enverus1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Baker Hughes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Halliburton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about oil and gas software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Baker Hughes or Halliburton more popular in search?

This chart shows how often people search Google for Baker Hughes and Halliburton by name. Each line represents a brand's share of searches for all eight oil and gas software we track, month by month, from English-language searches worldwide.

Baker Hughes and Halliburton among oil and gas software worldwide, by month

Share of searches by month for Baker Hughes, Halliburton. The figures are in the table below the chart.

View monthly share of searches table
MonthBaker HughesHalliburtonSAP S/4HANAEnverusIFS CloudQuorumPeloton WellViewSLB
Oct 202538.7%31.7%22.6%4.3%1.3%1%0.33%0.04%
Nov 202532.5%39.6%22.2%3.6%1.1%0.71%0.32%0.03%
Dec 202539.3%32.1%21.9%4.3%1%0.86%0.37%0.04%
Jan 202630.9%46.3%17.3%3.4%1%0.68%0.26%0.04%
Feb 202631.8%38.7%22.7%4.3%1.3%0.85%0.33%0.05%
Mar 202636.2%36.2%21.2%4%1.2%0.97%0.3%0.04%
Apr 202636.6%36.6%20.5%4%1.2%0.8%0.29%0.04%
May 202634.5%34.5%23.6%4.6%1.4%0.92%0.35%0.04%
Jun 202639.2%32.2%22%4.3%1.3%0.7%0.35%0.04%
Jul 202636.8%36.8%20.6%3.3%1.2%0.81%0.35%0.03%
Aug 202636.2%36.2%20.2%4.9%1.2%0.96%0.39%0.05%
Sep 202639.1%32.1%21.9%4.3%1.3%0.86%0.39%0.06%

How has the Baker Hughes and Halliburton comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Halliburton took it in November 2025, Baker Hughes took it in December 2025, Halliburton took it in January 2026, Baker Hughes took it in June 2026.
  • Across the 12 months ending September 2026, Baker Hughes’ share of searches among oil and gas software worldwide moved from 38.7% to 39.1%, and its estimated monthly branded searches held steady at 201K.
  • Across the 12 months ending September 2026, Halliburton’s share of searches among oil and gas software worldwide moved from 31.7% to 32.1%, and its estimated monthly branded searches held steady at 165K.

How did search popularity change for oil and gas software worldwide in September 2026?

2 changes

  1. In September 2026, Baker Hughes gained share of searches among oil and gas software worldwide, from 36.2% to 39.1%.

  2. In September 2026, Halliburton lost share of searches among oil and gas software worldwide, from 36.2% to 32.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Baker Hughes’ and Halliburton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Baker Hughes

1 branded search term

  • baker hughes

Halliburton

1 branded search term

  • halliburton

How the Brand Demand Index is measured

Other head-to-heads among oil and gas software

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