Brandwave

D-Link vs NETGEAR:Which is more popular by branded search?

In August 2026, NETGEAR had more branded searches than D-Link among network switch brands worldwide. NETGEAR was estimated to have 246K branded searches compared to D-Link’s 135K, and held a 7.4% Share of Search versus D-Link’s 4%. These are worldwide searches for English-language branded terms.

Share of Search among network switch brands worldwide in August 2026Which is more popular in search, D-Link or NETGEAR?
D-Link4%135K searches
vs
NETGEAR7.4%246K searches

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Which is more popular in search, D-Link or NETGEAR?

Compare the network switch brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

D-Link and NETGEAR among network switch brands worldwide, by month

Share of Search by month for NETGEAR, D-Link. The figures are in the table below the chart.

View monthly share of search table
MonthTP-LinkWebexUbiquitiNETGEARD-LinkZyxel
Oct 202556.5%18.7%13.5%7.2%4%0.09%
Nov 202556.5%18.6%13.5%7.2%4%0.09%
Dec 202556.7%18.3%13.5%7.3%4%0.09%
Jan 202656.6%18.6%13.5%7.2%4%0.09%
Feb 202656.5%18.5%13.4%7.5%4%0.11%
Mar 202652.8%20.4%14.7%7.7%4.4%0.12%
Apr 202654.7%21.4%12.6%7.4%3.8%0.1%
May 202657%18%13%8%3.9%0.1%
Jun 202657.6%18.2%13.1%7.2%3.9%0.08%
Jul 202657.5%18.2%13.1%7.2%3.9%0.08%
Aug 202659.5%15.6%13.4%7.4%4%0.09%
Sep 2026——————

How has the D-Link and NETGEAR comparison changed over the last 12 months?

  • NETGEAR was ahead of D-Link in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, D-Link’s estimated Share of Search among network switch brands worldwide held steady at 4%, and its estimated monthly branded searches moved from 165K to 135K.
  • Across the 11 months ending August 2026, NETGEAR’s estimated Share of Search among network switch brands worldwide moved from 7.2% to 7.4%, and its estimated monthly branded searches moved from 293K to 246K.

How did search popularity change for network switch brands worldwide in August 2026?

  1. Estimated monthly branded searches for D-Link worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

  2. Estimated monthly branded searches for NETGEAR worldwide fell 15.8% over 11 measured months, from 293K to 246K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using D-Link’s and NETGEAR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

1 branded search term

  • d-link

NETGEAR

7 branded search terms

  • netgear
  • netgear com
  • netgear nighthawk
  • netgear orbi
  • netgear router
  • netgear wifi router
  • router netgear

How the Brand Demand Index is measured

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