Brandwave

Giro vs POC:Which is searched more?

In September 2026, Giro had more branded searches than POC among MTB gloves brands worldwide. Giro was estimated to have 60.3K branded searches compared to POC’s 40.5K, and held a 9.3% Share of Search versus POC’s 6.3%. These are worldwide searches for English-language branded terms.

Share of Search among MTB gloves brands worldwide in September 2026Which is more popular in search, Giro or POC?
Giro9.3%60.3K searches
vs
POC6.3%40.5K searches

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Which is more popular in search, Giro or POC?

Compare the mtb gloves brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Giro and POC among MTB gloves brands worldwide, by month

Share of Search by month for Giro, POC. The figures are in the table below the chart.

View monthly share of search table
MonthSpecializedGiroDakinePOCEndura100%
Oct 202565.5%11.8%8.5%7%7%0.12%
Nov 202562.5%12.6%10%8.1%6.7%0.16%
Dec 202556.7%17%11%9%6%0.16%
Jan 202655.6%15.8%12.9%8.6%7%0.1%
Feb 202660%12.2%11.7%9.6%6.4%0.09%
Mar 202667.9%10.5%8.6%7.1%5.8%0.08%
Apr 202672.2%10%6.3%6.3%5.2%0.08%
May 202672.6%9.9%6.2%6.2%5.1%0.09%
Jun 202671.7%9.6%7.5%6.1%5%0.09%
Jul 202662.2%21.7%6.5%5.3%4.3%0.08%
Aug 202664.3%16.2%8.2%6.7%4.5%0.08%
Sep 202671.5%9.3%7.7%6.3%5.1%0.09%

How has the Giro and POC comparison changed over the last 12 months?

  • Giro was ahead of POC in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Giro’s estimated Share of Search among MTB gloves brands worldwide moved from 11.8% to 9.3%, and its estimated monthly branded searches moved from 68.3K to 60.3K.
  • Across the 12 months ending September 2026, POC’s estimated Share of Search among MTB gloves brands worldwide moved from 7% to 6.3%, and its estimated monthly branded searches held steady at 40.5K.

How did search popularity change for MTB gloves brands worldwide in September 2026?

  1. In September 2026, Giro lost estimated Share of Search among MTB gloves brands worldwide, from 16.2% to 9.3%.

Other head-to-heads among MTB gloves brands

How each brand is measured

Brandwave collects information about searches that people make online using Giro’s and POC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Giro

4 branded search terms

  • giro bike
  • giro bike helmet
  • giro cycling helmet
  • giro helmet

POC

1 branded search term

  • poc helmet

How the Brand Demand Index is measured

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