POC vs Specialized:Which is searched more?
In September 2026, Specialized had more branded searches than POC among MTB gloves brands worldwide. Specialized was estimated to have 463K branded searches compared to POC’s 40.5K, and held a 71.5% Share of Search versus POC’s 6.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, POC or Specialized?
Compare the mtb gloves brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Specialized, POC. The figures are in the table below the chart.
View monthly share of search table
| Month | Specialized | Giro | Dakine | POC | Endura | 100% |
|---|---|---|---|---|---|---|
| Oct 2025 | 65.5% | 11.8% | 8.5% | 7% | 7% | 0.12% |
| Nov 2025 | 62.5% | 12.6% | 10% | 8.1% | 6.7% | 0.16% |
| Dec 2025 | 56.7% | 17% | 11% | 9% | 6% | 0.16% |
| Jan 2026 | 55.6% | 15.8% | 12.9% | 8.6% | 7% | 0.1% |
| Feb 2026 | 60% | 12.2% | 11.7% | 9.6% | 6.4% | 0.09% |
| Mar 2026 | 67.9% | 10.5% | 8.6% | 7.1% | 5.8% | 0.08% |
| Apr 2026 | 72.2% | 10% | 6.3% | 6.3% | 5.2% | 0.08% |
| May 2026 | 72.6% | 9.9% | 6.2% | 6.2% | 5.1% | 0.09% |
| Jun 2026 | 71.7% | 9.6% | 7.5% | 6.1% | 5% | 0.09% |
| Jul 2026 | 62.2% | 21.7% | 6.5% | 5.3% | 4.3% | 0.08% |
| Aug 2026 | 64.3% | 16.2% | 8.2% | 6.7% | 4.5% | 0.08% |
| Sep 2026 | 71.5% | 9.3% | 7.7% | 6.3% | 5.1% | 0.09% |
How has the POC and Specialized comparison changed over the last 12 months?
3 findings
- Specialized was ahead of POC in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, POC’s estimated Share of Search among MTB gloves brands worldwide moved from 7% to 6.3%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 12 months ending September 2026, Specialized’s estimated Share of Search among MTB gloves brands worldwide moved from 65.5% to 71.5%, and its estimated monthly branded searches moved from 380K to 463K.
How did search popularity change for MTB gloves brands worldwide in September 2026?
1 change
In September 2026, Specialized gained estimated Share of Search among MTB gloves brands worldwide, from 64.3% to 71.5%.
Other head-to-heads among MTB gloves brands
How each brand is measured
Brandwave collects information about searches that people make online using POC’s and Specialized’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
POC
1 branded search term
- poc helmet
Specialized
4 branded search terms
- specialized bicycle
- specialized bike
- specialized bikes rockhopper
- specialized cycling
Put your own brand in this comparison
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