Western Union vs Wise:Which is searched more?
In September 2026, Western Union had more branded searches than Wise among money transfer services worldwide. Western Union was estimated to have 9.1M branded searches compared to Wise’s 446K, and held a 47.2% Share of Search versus Wise’s 2.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Western Union or Wise?
Compare the services people use to send money abroad. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Western Union, Wise. The figures are in the table below the chart.
View monthly share of search table
| Month | Western Union | Revolut | MoneyGram | Remitly | Wise | Xe | OFX | WorldRemit |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.1% | 20.4% | 19.6% | 6.6% | 2.3% | 1.3% | 0.27% | 0.4% |
| Nov 2025 | 51.1% | 17.6% | 20.1% | 6.8% | 2.4% | 1.4% | 0.28% | 0.34% |
| Dec 2025 | 53.7% | 15.2% | 21.3% | 5.9% | 2.1% | 1.2% | 0.24% | 0.36% |
| Jan 2026 | 52.2% | 17.9% | 20.4% | 5.7% | 2.2% | 1.2% | 0.23% | 0.28% |
| Feb 2026 | 54.5% | 15.5% | 21.3% | 4.9% | 2% | 1.2% | 0.24% | 0.3% |
| Mar 2026 | 52% | 18% | 20.6% | 5.7% | 2.1% | 1.2% | 0.23% | 0.28% |
| Apr 2026 | 56% | 16% | 17.9% | 6.2% | 2.2% | 1.2% | 0.2% | 0.25% |
| May 2026 | 54.3% | 18.6% | 17.4% | 6% | 2.1% | 1.2% | 0.2% | 0.24% |
| Jun 2026 | 50.1% | 20.8% | 19.5% | 5.5% | 2.3% | 1.3% | 0.27% | 0.27% |
| Jul 2026 | 54.8% | 18.9% | 17.5% | 4.9% | 2.2% | 1.2% | 0.24% | 0.2% |
| Aug 2026 | 52.3% | 18.1% | 20.2% | 5.8% | 2.2% | 0.95% | 0.19% | 0.19% |
| Sep 2026 | 47.2% | 24.1% | 18.4% | 6.3% | 2.3% | 1.3% | 0.26% | 0.21% |
How has the Western Union and Wise comparison changed over the last 12 months?
3 findings
- Western Union was ahead of Wise in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Western Union’s estimated Share of Search among money transfer services worldwide moved from 49.1% to 47.2%, and its estimated monthly branded searches held steady at 9.1M.
- Across the 12 months ending September 2026, Wise’s estimated Share of Search among money transfer services worldwide held steady at 2.3%, and its estimated monthly branded searches moved from 426K to 446K.
How did search popularity change for money transfer services worldwide in September 2026?
1 change
In September 2026, Western Union lost estimated Share of Search among money transfer services worldwide, from 52.3% to 47.2%.
Other head-to-heads among money transfer services
How each brand is measured
Brandwave collects information about searches that people make online using Western Union’s and Wise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Western Union
1 branded search term
- western union
Wise
16 branded search terms
- send money wise
- transfer wise app
- TransferWise
- transferwise app
- transferwise apps
- transferwise mobile app
- transferwise wise
- wise app
- wise bank
- wise banking app
- wise business
- wise money transfer
- wise remittance
- wise transfer
- wise transfer money
- wise transferwise
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