Drunk Elephant vs Kiehl's:Which is searched more?
In September 2026, Kiehl's had more branded searches than Drunk Elephant among moisturizer brands worldwide. Kiehl's was estimated to have 550K branded searches compared to Drunk Elephant’s 110K, and held an 11.2% Share of Search versus Drunk Elephant’s 2.2%. These are worldwide searches for English-language branded terms.
Follow Drunk Elephant vs Kiehl's and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Drunk Elephant or Kiehl's?
Compare the moisturizer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kiehl's, Drunk Elephant. The figures are in the table below the chart.
View monthly share of search table
| Month | CeraVe | Cetaphil | Estée Lauder | Clinique | Kiehl's | Dermalogica | Drunk Elephant | Bubble |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.3% | 16.6% | 20.2% | 13.6% | 11.2% | 4.1% | 3.3% | 0.67% |
| Nov 2025 | 22.8% | 15.2% | 22.8% | 15.2% | 15.2% | 4.6% | 3.7% | 0.5% |
| Dec 2025 | 27.4% | 15% | 22.5% | 15% | 12.3% | 3.7% | 3.7% | 0.5% |
| Jan 2026 | 30.1% | 20% | 16.4% | 13.5% | 11.1% | 4.9% | 3.3% | 0.67% |
| Feb 2026 | 33.3% | 18.2% | 18.2% | 12.2% | 10% | 4.5% | 3% | 0.6% |
| Mar 2026 | 29.2% | 19.5% | 19.5% | 13.1% | 10.7% | 4.8% | 2.6% | 0.53% |
| Apr 2026 | 31.2% | 20.8% | 17% | 14% | 9.4% | 4.2% | 2.8% | 0.56% |
| May 2026 | 32.6% | 17.8% | 17.8% | 14.7% | 9.8% | 4.4% | 2.4% | 0.48% |
| Jun 2026 | 34.7% | 18.9% | 15.6% | 12.7% | 10.4% | 4.7% | 2.6% | 0.42% |
| Jul 2026 | 35.8% | 19.6% | 16.1% | 13.2% | 8.8% | 3.9% | 2.2% | 0.43% |
| Aug 2026 | 34.7% | 19% | 15.6% | 12.8% | 10.4% | 4.7% | 2.6% | 0.34% |
| Sep 2026 | 30.5% | 20.3% | 16.7% | 13.7% | 11.2% | 5% | 2.2% | 0.37% |
How has the Drunk Elephant and Kiehl's comparison changed over the last 12 months?
3 findings
- Kiehl's was ahead of Drunk Elephant in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Drunk Elephant’s estimated Share of Search among moisturizer brands worldwide moved from 3.3% to 2.2%, and its estimated monthly branded searches moved from 201K to 110K.
- Across the 12 months ending September 2026, Kiehl's’ estimated Share of Search among moisturizer brands worldwide held steady at 11.2%, and its estimated monthly branded searches moved from 673K to 550K.
How did search popularity change for moisturizer brands worldwide in September 2026?
2 changes
In September 2026, Kiehl's gained estimated Share of Search among moisturizer brands worldwide, from 10.4% to 11.2%.
Estimated monthly branded searches for Drunk Elephant worldwide fell 45.3% over 12 measured months, from 201K to 110K in September 2026.
Other head-to-heads among moisturizer brands
How each brand is measured
Brandwave collects information about searches that people make online using Drunk Elephant’s and Kiehl's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Drunk Elephant
1 branded search term
- drunk elephant
Kiehl's
2 branded search terms
- kiehl s
- kiehls
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.