Fairlife vs Oatly:Which is more popular?
In September 2026, Oatly had more branded searches than Fairlife among milk brands worldwide. Oatly had about 165,000 branded searches, while Fairlife had 90,500. Oatly made up 40.6% of all milk brand searches we track, and Fairlife accounted for 22.2%. When we asked ChatGPT and Google AI Overviews about milk brands, Fairlife appeared in three of the five answers and Oatly in none.
Who do people search for more?
Oatly, about 82% more searches than Fairlife
Who does AI mention more?
Fairlife, mentioned in 3 of 5 answers, Oatly in 0
Who does AI recommend more?
Fairlife, the only one of the two named
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Top milk brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fairlife was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Oatly did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fairlife3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Organic Valley2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Oatly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Alpro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Almond Breeze0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Anchor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Meadow Fresh0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about milk brands
5 answers
Asked ChatGPT
“Which milk brand should I buy?”
Asked ChatGPT
“What are the best milk brands?”
Asked ChatGPT
“What's the best milk brand for everyday drinking?”
Searched Google, AI Overview
“lactose free milk”
Searched Google, AI Overview
“low fat milk”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Fairlife or Oatly more popular in search?
This chart shows how often people search Google for Fairlife and Oatly by name. Each line represents a brand's share of searches for all seven milk brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Oatly, Fairlife. The figures are in the table below the chart.
View monthly share of searches table
| Month | Oatly | Alpro | Fairlife | Almond Breeze | Organic Valley | Anchor | Meadow Fresh |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.5% | 31.5% | 21.1% | 3.5% | 2.8% | 1.5% | 1% |
| Nov 2025 | 42.6% | 28.4% | 19.1% | 3.8% | 3.1% | 1.7% | 1.1% |
| Dec 2025 | 42.1% | 28.2% | 18.9% | 3.8% | 3.8% | 2.1% | 1.1% |
| Jan 2026 | 37.6% | 30.7% | 20.6% | 4.1% | 4.1% | 1.8% | 1% |
| Feb 2026 | 39.7% | 32.4% | 17.8% | 3.6% | 3.6% | 1.9% | 1.1% |
| Mar 2026 | 42.9% | 28.8% | 19.3% | 3.2% | 3.2% | 1.7% | 0.94% |
| Apr 2026 | 38.1% | 31.2% | 20.9% | 3.4% | 3.4% | 1.9% | 1% |
| May 2026 | 38.2% | 31.3% | 21% | 3.4% | 3.4% | 1.9% | 0.83% |
| Jun 2026 | 40.3% | 26.9% | 22.1% | 3.6% | 4.4% | 1.6% | 1.1% |
| Jul 2026 | 36.3% | 24.2% | 29.7% | 3.3% | 4% | 1.8% | 0.79% |
| Aug 2026 | 40.2% | 26.8% | 22.1% | 4.4% | 3.6% | 2% | 0.88% |
| Sep 2026 | 40.6% | 27% | 22.2% | 3.6% | 3.6% | 2% | 0.88% |
How has the Fairlife and Oatly comparison changed over the last 12 months?
3 findings
- Oatly was ahead of Fairlife in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fairlife’s share of searches among milk brands worldwide moved from 21.1% to 22.2%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Oatly’s share of searches among milk brands worldwide moved from 38.5% to 40.6%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for milk brands worldwide in September 2026?
0 changes
Neither Fairlife nor Oatly moved beyond provider rounding among milk brands in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fairlife’s and Oatly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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