Alpro vs Fairlife:Which is more popular?
In September 2026, Alpro had more branded searches than Fairlife among milk brands worldwide. Alpro had about 110,000 branded searches, while Fairlife had 90,500. Alpro made up 27% of all milk brand searches we track, and Fairlife accounted for 22.2%. When we asked ChatGPT and Google AI Overviews about milk brands, Fairlife appeared in three of the five answers and Alpro in none.
Who do people search for more?
Alpro, about 22% more searches than Fairlife
Who does AI mention more?
Fairlife, mentioned in 3 of 5 answers, Alpro in 0
Who does AI recommend more?
Fairlife, the only one of the two named
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Top milk brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fairlife was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Alpro did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fairlife3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Organic Valley2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Oatly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Alpro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Almond Breeze0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Anchor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Meadow Fresh0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about milk brands
5 answers
Asked ChatGPT
“Which milk brand should I buy?”
Asked ChatGPT
“What are the best milk brands?”
Asked ChatGPT
“What's the best milk brand for everyday drinking?”
Searched Google, AI Overview
“lactose free milk”
Searched Google, AI Overview
“low fat milk”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Alpro or Fairlife more popular in search?
This chart shows how often people search Google for Alpro and Fairlife by name. Each line represents a brand's share of searches for all seven milk brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Alpro, Fairlife. The figures are in the table below the chart.
View monthly share of searches table
| Month | Oatly | Alpro | Fairlife | Almond Breeze | Organic Valley | Anchor | Meadow Fresh |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.5% | 31.5% | 21.1% | 3.5% | 2.8% | 1.5% | 1% |
| Nov 2025 | 42.6% | 28.4% | 19.1% | 3.8% | 3.1% | 1.7% | 1.1% |
| Dec 2025 | 42.1% | 28.2% | 18.9% | 3.8% | 3.8% | 2.1% | 1.1% |
| Jan 2026 | 37.6% | 30.7% | 20.6% | 4.1% | 4.1% | 1.8% | 1% |
| Feb 2026 | 39.7% | 32.4% | 17.8% | 3.6% | 3.6% | 1.9% | 1.1% |
| Mar 2026 | 42.9% | 28.8% | 19.3% | 3.2% | 3.2% | 1.7% | 0.94% |
| Apr 2026 | 38.1% | 31.2% | 20.9% | 3.4% | 3.4% | 1.9% | 1% |
| May 2026 | 38.2% | 31.3% | 21% | 3.4% | 3.4% | 1.9% | 0.83% |
| Jun 2026 | 40.3% | 26.9% | 22.1% | 3.6% | 4.4% | 1.6% | 1.1% |
| Jul 2026 | 36.3% | 24.2% | 29.7% | 3.3% | 4% | 1.8% | 0.79% |
| Aug 2026 | 40.2% | 26.8% | 22.1% | 4.4% | 3.6% | 2% | 0.88% |
| Sep 2026 | 40.6% | 27% | 22.2% | 3.6% | 3.6% | 2% | 0.88% |
How has the Alpro and Fairlife comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Fairlife took it in July 2026, Alpro took it in August 2026.
- Across the 12 months ending September 2026, Alpro’s share of searches among milk brands worldwide moved from 31.5% to 27%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Fairlife’s share of searches among milk brands worldwide moved from 21.1% to 22.2%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for milk brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Alpro worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Alpro’s and Fairlife’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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