Brandwave

Renishaw vs Zeiss:Which is more popular?

In September 2026, Zeiss had more branded searches than Renishaw among metrology software worldwide. Zeiss had about 246,000 branded searches, while Renishaw had 33,100. Zeiss made up 64.8% of all metrology software searches we track, and Renishaw accounted for 8.7%. When we asked ChatGPT and Google AI Overviews about metrology software, Zeiss appeared in all five answers and Renishaw in none.

Among metrology software worldwide in September 2026

Who do people search for more?

Zeiss, about 7 searches for every 1 for Renishaw

Zeiss 246K searchesRenishaw 33.1K searches

Who does AI mention more?

Zeiss, mentioned in every answer we collected

Zeiss in 5 of 5Renishaw in 0 of 5

Who does AI recommend more?

Zeiss, the only one of the two named

Zeiss first in 5Renishaw never named

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Top metrology software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zeiss appeared in all five answers. Renishaw did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zeiss1st
  2. PolyWorks2nd
  3. PC-DMIS3rd
  4. Hexagon4th
  5. Verisurf5th
  6. Faro6th
  7. Mitutoyo7th
  8. Renishaw–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zeiss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hexagon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PolyWorks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PC-DMIS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Verisurf2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Faro2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mitutoyo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Renishaw0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about metrology software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Renishaw or Zeiss more popular in search?

This chart shows how often people search Google for Renishaw and Zeiss by name. Each line represents a brand's share of searches for all eight metrology software we track, month by month, from English-language searches worldwide.

Renishaw and Zeiss among metrology software worldwide, by month

Share of searches by month for Zeiss, Renishaw. The figures are in the table below the chart.

View monthly share of searches table
MonthZeissMitutoyoRenishawHexagonPolyWorksPC-DMISVerisurfFaro
Oct 202560.9%22.4%8.2%3.7%3.7%0.89%0.32%0.03%
Nov 202561.3%22.6%8.3%3%3.7%0.9%0.25%0.02%
Dec 202564.9%19.5%7.1%2.6%4.8%0.77%0.26%0.01%
Jan 202665.9%19.8%7.3%2.7%3.2%0.79%0.28%0.02%
Feb 202663.9%19.2%8.6%3.1%3.8%0.94%0.26%0.03%
Mar 202660.8%22.4%8.2%3.7%3.7%1.1%0.25%0.02%
Apr 202664.4%19.4%8.7%3.2%3.2%0.94%0.26%0.02%
May 202665.4%19.7%7.2%3.2%3.2%0.96%0.27%0.02%
Jun 202660%22.1%9.9%3.6%3%1.1%0.3%0.02%
Jul 202661.1%22.5%8.2%3.7%3%1.1%0.3%0.03%
Aug 202665.3%19.7%7.2%2.6%3.9%0.96%0.27%0.02%
Sep 202664.8%19.5%8.7%3.2%2.6%0.95%0.26%0.02%

How has the Renishaw and Zeiss comparison changed over the last 12 months?

3 findings
  • Zeiss was ahead of Renishaw in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Renishaw’s share of searches among metrology software worldwide moved from 8.2% to 8.7%, and its estimated monthly branded searches held steady at 33.1K.
  • Across the 12 months ending September 2026, Zeiss’ share of searches among metrology software worldwide moved from 60.9% to 64.8%, and its estimated monthly branded searches held steady at 246K.

How did search popularity change for metrology software worldwide in September 2026?

2 changes
  1. In September 2026, Renishaw gained share of searches among metrology software worldwide, from 7.2% to 8.7%.

  2. In September 2026, Zeiss lost share of searches among metrology software worldwide, from 65.3% to 64.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Renishaw’s and Zeiss’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Renishaw

1 branded search term

  • renishaw

Zeiss

1 branded search term

  • zeiss

How the Brand Demand Index is measured

Other head-to-heads among metrology software

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