Brandwave

PolyWorks vs Zeiss:Which is more popular?

In September 2026, Zeiss had more branded searches than PolyWorks among metrology software worldwide. Zeiss had about 246,000 branded searches, while PolyWorks had 9,900. Zeiss made up 64.8% of all metrology software searches we track, and PolyWorks accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about metrology software, both PolyWorks and Zeiss appeared in all five answers. Zeiss was mentioned before PolyWorks in four out of five answers.

Among metrology software worldwide in September 2026

Who do people search for more?

Zeiss, about 25 searches for every 1 for PolyWorks

Zeiss 246K searchesPolyWorks 9.9K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

PolyWorks in 5 of 5Zeiss in 5 of 5

Who does AI recommend more?

Zeiss, named ahead of PolyWorks in 4 of 5 answers

Zeiss first in 4PolyWorks first in 1

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Top metrology software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both PolyWorks and Zeiss showed up in all five answers. Zeiss was listed before PolyWorks in four of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zeiss1st
  2. PolyWorks2nd
  3. PC-DMIS3rd
  4. Hexagon4th
  5. Verisurf5th
  6. Faro6th
  7. Mitutoyo7th
  8. Renishaw–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zeiss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hexagon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PolyWorks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PC-DMIS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Verisurf2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Faro2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mitutoyo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Renishaw0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about metrology software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is PolyWorks or Zeiss more popular in search?

This chart shows how often people search Google for PolyWorks and Zeiss by name. Each line represents a brand's share of searches for all eight metrology software we track, month by month, from English-language searches worldwide.

PolyWorks and Zeiss among metrology software worldwide, by month

Share of searches by month for Zeiss, PolyWorks. The figures are in the table below the chart.

View monthly share of searches table
MonthZeissMitutoyoRenishawHexagonPolyWorksPC-DMISVerisurfFaro
Oct 202560.9%22.4%8.2%3.7%3.7%0.89%0.32%0.03%
Nov 202561.3%22.6%8.3%3%3.7%0.9%0.25%0.02%
Dec 202564.9%19.5%7.1%2.6%4.8%0.77%0.26%0.01%
Jan 202665.9%19.8%7.3%2.7%3.2%0.79%0.28%0.02%
Feb 202663.9%19.2%8.6%3.1%3.8%0.94%0.26%0.03%
Mar 202660.8%22.4%8.2%3.7%3.7%1.1%0.25%0.02%
Apr 202664.4%19.4%8.7%3.2%3.2%0.94%0.26%0.02%
May 202665.4%19.7%7.2%3.2%3.2%0.96%0.27%0.02%
Jun 202660%22.1%9.9%3.6%3%1.1%0.3%0.02%
Jul 202661.1%22.5%8.2%3.7%3%1.1%0.3%0.03%
Aug 202665.3%19.7%7.2%2.6%3.9%0.96%0.27%0.02%
Sep 202664.8%19.5%8.7%3.2%2.6%0.95%0.26%0.02%

How has the PolyWorks and Zeiss comparison changed over the last 12 months?

3 findings
  • Zeiss was ahead of PolyWorks in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, PolyWorks’ share of searches among metrology software worldwide moved from 3.7% to 2.6%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
  • Across the 12 months ending September 2026, Zeiss’ share of searches among metrology software worldwide moved from 60.9% to 64.8%, and its estimated monthly branded searches held steady at 246K.

How did search popularity change for metrology software worldwide in September 2026?

3 changes
  1. In September 2026, Hexagon overtook PolyWorks to rank 4th among metrology software worldwide, with 3.2% of the searches.

  2. In September 2026, PolyWorks lost share of searches among metrology software worldwide, from 3.9% to 2.6%.

  3. In September 2026, Zeiss lost share of searches among metrology software worldwide, from 65.3% to 64.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using PolyWorks’ and Zeiss’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

PolyWorks

1 branded search term

  • polyworks

Zeiss

1 branded search term

  • zeiss

How the Brand Demand Index is measured

Other head-to-heads among metrology software

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