Stanley vs YETI:Which is searched more?
In September 2026, Stanley had more branded searches than YETI among metal Straw brands worldwide. Stanley was estimated to have 659K branded searches compared to YETI’s 388K, and held a 43.4% Share of Search versus YETI’s 25.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Stanley or YETI?
Compare the metal straw brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Stanley, YETI. The figures are in the table below the chart.
View monthly share of search table
| Month | Stanley | Hydro Flask | YETI |
|---|---|---|---|
| Oct 2025 | 36.3% | 38.7% | 25% |
| Nov 2025 | 33% | 39.2% | 27.8% |
| Dec 2025 | 31% | 34.9% | 34.1% |
| Jan 2026 | 33.3% | 38.1% | 28.6% |
| Feb 2026 | 32.3% | 36.7% | 31% |
| Mar 2026 | 36.9% | 36.6% | 26.5% |
| Apr 2026 | 37.6% | 34.7% | 27.6% |
| May 2026 | 37.7% | 32.4% | 29.9% |
| Jun 2026 | 40.9% | 30.8% | 28.3% |
| Jul 2026 | 39.5% | 33.8% | 26.7% |
| Aug 2026 | 43.6% | 33.5% | 22.9% |
| Sep 2026 | 43.4% | 31% | 25.6% |
How has the Stanley and YETI comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: YETI took it in December 2025, Stanley took it in January 2026.
- Across the 12 months ending September 2026, Stanley’s estimated Share of Search among metal Straw brands worldwide moved from 36.3% to 43.4%, and its estimated monthly branded searches moved from 535K to 659K.
- Across the 12 months ending September 2026, YETI’s estimated Share of Search among metal Straw brands worldwide moved from 25% to 25.6%, and its estimated monthly branded searches moved from 368K to 388K.
How did search popularity change for metal Straw brands worldwide in September 2026?
2 changes
In September 2026, YETI gained estimated Share of Search among metal Straw brands worldwide, from 22.9% to 25.6%.
Estimated monthly branded searches for Stanley worldwide rose 23.2% over 12 measured months, from 535K to 659K in September 2026.
Other head-to-heads among metal Straw brands
How each brand is measured
Brandwave collects information about searches that people make online using Stanley’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.