Hydro Flask vs YETI:Which is searched more?
In September 2026, Hydro Flask had more branded searches than YETI among metal straw brands worldwide. Hydro Flask was estimated to have 450K branded searches compared to YETI’s 2.9K, and held an 89.6% Share of Search versus YETI’s 0.58%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hydro Flask or YETI?
Compare the metal straw brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hydro Flask, YETI. The figures are in the table below the chart.
View monthly share of search table
| Month | Hydro Flask | Stanley | YETI |
|---|---|---|---|
| Oct 2025 | 91.3% | 8.2% | 0.48% |
| Nov 2025 | 91.3% | 8.2% | 0.49% |
| Dec 2025 | 91.3% | 8.2% | 0.49% |
| Jan 2026 | 91.3% | 8.2% | 0.48% |
| Feb 2026 | 91.3% | 8.2% | 0.49% |
| Mar 2026 | 89.7% | 9.9% | 0.48% |
| Apr 2026 | 91.3% | 8.2% | 0.49% |
| May 2026 | 91.1% | 8.2% | 0.73% |
| Jun 2026 | 89.1% | 9.8% | 1.1% |
| Jul 2026 | 91.1% | 8.2% | 0.73% |
| Aug 2026 | 91.3% | 8.2% | 0.49% |
| Sep 2026 | 89.6% | 9.9% | 0.58% |
How has the Hydro Flask and YETI comparison changed over the last 12 months?
3 findings
- Hydro Flask was ahead of YETI in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hydro Flask’s estimated Share of Search among metal straw brands worldwide moved from 91.3% to 89.6%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 12 months ending September 2026, YETI’s estimated Share of Search among metal straw brands worldwide moved from 0.48% to 0.58%, and its estimated monthly branded searches held steady at 2.9K.
How did search popularity change for metal straw brands worldwide in September 2026?
1 change
In September 2026, Hydro Flask lost estimated Share of Search among metal straw brands worldwide, from 91.3% to 89.6%.
Other head-to-heads among metal straw brands
How each brand is measured
Brandwave collects information about searches that people make online using Hydro Flask’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hydro Flask
1 branded search term
- hydro flask
YETI
1 branded search term
- yeti drinkware
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.