NETGEAR vs TP-Link:Which is more popular by branded search?
In August 2026, TP-Link had more branded searches than NETGEAR among mesh wifi brands worldwide. TP-Link was estimated to have 2M branded searches compared to NETGEAR’s 246K, and held a 60.1% Share of Search versus NETGEAR’s 7.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, NETGEAR or TP-Link?
Compare the mesh wifi systems people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for TP-Link, NETGEAR. The figures are in the table below the chart.
View monthly share of search table
| Month | TP-Link | Google Nest | Ubiquiti | NETGEAR | eero |
|---|---|---|---|---|---|
| Oct 2025 | 57.3% | 17.8% | 13.6% | 7.2% | 4.1% |
| Nov 2025 | 55.8% | 19.8% | 13.3% | 7.1% | 4% |
| Dec 2025 | 56.6% | 18.5% | 13.5% | 7.3% | 4.1% |
| Jan 2026 | 57.9% | 16.7% | 13.8% | 7.4% | 4.2% |
| Feb 2026 | 58.7% | 15.5% | 13.9% | 7.7% | 4.2% |
| Mar 2026 | 58.2% | 12.5% | 16.2% | 8.5% | 4.7% |
| Apr 2026 | 60.1% | 13% | 13.8% | 8.1% | 4.9% |
| May 2026 | 58.7% | 14.9% | 13.4% | 8.2% | 4.8% |
| Jun 2026 | 58.7% | 15.7% | 13.4% | 7.3% | 4.9% |
| Jul 2026 | 58.6% | 15% | 13.3% | 7.3% | 5.8% |
| Aug 2026 | 60.1% | 13.8% | 13.6% | 7.4% | 5% |
| Sep 2026 | — | — | — | — | — |
How has the NETGEAR and TP-Link comparison changed over the last 12 months?
3 findings
- TP-Link was ahead of NETGEAR in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, NETGEAR’s estimated Share of Search among mesh wifi brands worldwide moved from 7.2% to 7.4%, and its estimated monthly branded searches moved from 293K to 246K.
- Across the 11 months ending August 2026, TP-Link’s estimated Share of Search among mesh wifi brands worldwide moved from 57.3% to 60.1%, and its estimated monthly branded searches moved from 2.3M to 2M.
How did search popularity change for mesh wifi brands worldwide in August 2026?
2 changes
In August 2026, TP-Link gained estimated Share of Search among mesh wifi brands worldwide, from 58.6% to 60.1%.
Estimated monthly branded searches for NETGEAR worldwide fell 15.8% over 11 measured months, from 293K to 246K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using NETGEAR’s and TP-Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.