Proper Cloth vs Van Heusen:Which is more popular?
In September 2026, Van Heusen had more branded searches than Proper Cloth among men’s shirt brands worldwide. Van Heusen had about 301,000 branded searches, while Proper Cloth had 74,000. Van Heusen made up 17.5% of all men’s shirt brand searches we track, and Proper Cloth accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about men’s shirt brands, neither Proper Cloth nor Van Heusen appeared in any of the five answers.
Who do people search for more?
Van Heusen, about 4 searches for every 1 for Proper Cloth
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top men’s shirt brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Proper Cloth nor Van Heusen showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Charles Tyrwhitt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Uniqlo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ralph Lauren3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Brooks Brothers1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mizzen+Main1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eton1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Van Heusen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
UNTUCKit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Proper Cloth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
T.M.Lewin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about men’s shirt brands
5 answers
Asked ChatGPT
“Which men's shirt brand should I buy?”
Asked ChatGPT
“What are the best men's shirt brands?”
Asked ChatGPT
“What's the best men's shirt brand for work shirts?”
Searched Google, AI Overview
“mens shirts”
Searched Google, AI Overview
“men's dress shirts”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Proper Cloth or Van Heusen more popular in search?
This chart shows how often people search Google for Proper Cloth and Van Heusen by name. Each line represents a brand's share of searches for all 12 men’s shirt brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Van Heusen, Proper Cloth. The figures are in the table below the chart.
View monthly share of searches table
| Month | Charles Tyrwhitt | Van Heusen | Ralph Lauren | UNTUCKit | Proper Cloth | T.M.Lewin | Brooks Brothers | Mizzen+Main | Uniqlo | Eton | Twillory | Ministry of Supply |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.2% | 19.3% | 13.2% | 5.8% | 3.9% | 3.2% | 2.6% | 2.6% | 1.9% | 2.1% | 1.4% | 0.78% |
| Nov 2025 | 43.4% | 19.4% | 10.8% | 7.1% | 3.9% | 3.9% | 2.1% | 3.1% | 1.6% | 2.1% | 1.7% | 0.64% |
| Dec 2025 | 39.4% | 21.6% | 10.3% | 9.7% | 3.5% | 3.5% | 2.9% | 3.5% | 1.8% | 1.9% | 1.3% | 0.58% |
| Jan 2026 | 38.4% | 25.7% | 11.7% | 5.2% | 4.2% | 4.2% | 2.3% | 2.5% | 1.9% | 1.9% | 1.3% | 0.69% |
| Feb 2026 | 43.2% | 19.3% | 11.2% | 4.8% | 4.8% | 3.9% | 2.6% | 2.9% | 2.4% | 2.6% | 1.7% | 0.64% |
| Mar 2026 | 37.3% | 16.7% | 24.1% | 4.1% | 4.1% | 2.7% | 2.2% | 2.5% | 1.8% | 2.2% | 1.5% | 0.67% |
| Apr 2026 | 38.3% | 14% | 21.7% | 5.1% | 5.1% | 3.4% | 2.3% | 3.1% | 2.4% | 2.3% | 1.5% | 0.56% |
| May 2026 | 46.3% | 13.8% | 12.1% | 6.2% | 5.1% | 3.4% | 2.8% | 3.1% | 2.3% | 2.8% | 1.5% | 0.68% |
| Jun 2026 | 46.6% | 17% | 10.4% | 6.2% | 4.2% | 3.4% | 2.8% | 2.9% | 2.1% | 2.3% | 1.5% | 0.46% |
| Jul 2026 | 42.1% | 28.2% | 9.4% | 3.8% | 3.1% | 3.1% | 2.5% | 2.3% | 1.9% | 1.7% | 1.4% | 0.41% |
| Aug 2026 | 47.4% | 17.3% | 10.6% | 4.3% | 4.3% | 4.3% | 2.8% | 2.6% | 2.2% | 1.9% | 1.9% | 0.47% |
| Sep 2026 | 47.8% | 17.5% | 10.2% | 5.3% | 4.3% | 3.5% | 2.9% | 2.6% | 2.2% | 1.6% | 1.6% | 0.47% |
How has the Proper Cloth and Van Heusen comparison changed over the last 12 months?
3 findings
- Van Heusen was ahead of Proper Cloth in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Proper Cloth’s share of searches among men’s shirt brands worldwide moved from 3.9% to 4.3%, and its estimated monthly branded searches moved from 60.5K to 74K.
- Across the 12 months ending September 2026, Van Heusen’s share of searches among men’s shirt brands worldwide moved from 19.3% to 17.5%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for men’s shirt brands worldwide in September 2026?
2 changes
In September 2026, UNTUCKit overtook Proper Cloth and T.M.Lewin to rank 4th among men’s shirt brands worldwide, with 5.3% of the searches.
Estimated monthly branded searches for Proper Cloth worldwide rose 22.3% over 12 measured months, from 60.5K to 74K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Proper Cloth’s and Van Heusen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Proper Cloth
1 branded search term
- proper cloth
Van Heusen
1 branded search term
- van heusen
Other head-to-heads among men’s shirt brands
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